Doesn't Sony Want to Sell the Sony Reader to Boomers and Retired Readers?
I've always said that one of the great things about retirement is that it brings with it the time necessary to ponder over some of the things we see. Recently I picked up the Sunday Books section of our local newspaper because I had not gotten to it on the previous Sunday before the Padres game came on television. When I hit the final page, the bottom half was an advertisement from Sony but about what I could not tell. Beyond the word Sony, the only words I could make out were, "Fit 80 books in your carry-on." I need to point out here that I was wearing a pair of my cheater glasses but I could not read another word in the entire advertisement. However, by now, I was curious.
I got off the couch and went out on the patio to get help from the Sun god. With his/her help, I was able to learn that this piece of advertising was for a device called the "Sony Reader." The point of the advertisement was that this device can hold roughly 80 downloads of your favorite books and if you purchase a Sony Reader before the end of April, $50 worth of downloads is yours for the taking at Borders. When I finished, I began to ponder what the devil Sony was thinking?
Obviously, I am not saying all boomers, senior citizens and retired people are near blind, but I think I know about four people over the age of fifty who do not require some type of assistance to read the printed word. I think all four of them have had Lasik eye surgery. So, I know hundreds of my baby boomer brethren, senior citizens and retirees who, if not curious like I was, would have passed right over the content of this ad. Was Sony thinking: we do not want to advertise to baby boomers, retirees and people with vision weaknesses? Was their intent to create the kind of curiosity that requires all of these persons to seek bright light or magnifying glasses to find out what was being advertised here?
The more I pondered, the more irritated I became because I concluded that they were not thinking about boomers and the retired at all. Clearly, the ad was aimed at people who fly. However, acknowledging that, this is an advertisement for a "reading" device and the print is so darn small no one but a teenager could read the ad. I don't know about you, but I don't know many kids today who read much more than text messages unless it was assigned as homework.
The boomers, senior citizens and retired people I know do a great deal of reading. How many would be interested in this type of device? I have no idea. I am guessing that Sony and their advertising firm don't know either!
Ponder that!
Related Tags: retirement, sony, baby boomers, boomers, advertisement, senior citizens, retired, sony reader
Visit http://www.retiredandready.com for the new newsletter published by James and Carol Ann Wiley for the retired and those who are thinking about it. It's free! For more "ponderings" check out our blog at http://retired-and-ready.blogspot.com/ You are also invited to check out an excellent resource at http://www.babyboomersandretirement.com for your retirement strategy needs.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Retire in Bend Oregon
Bend Oregon is one of the best places to retire in the United States. It has everything a retired p - Active Senior Living - ReInventing Yourself With Drive Determination and Desire After 60
As I go about my typical day I can't help but notice increasing numbers of people over the age of 60 - Annapolis, Maryland - Best Retirement Community
Filled with a plethora of history, Annapolis has been sited as the one of the ten best seasonal citi - Dover - Delaware: A Tax Friendly Retirement City
The only saying is true, "There are two things you can rely on in life; death and taxes." More often - Are Taxes Going Up? Will You Be in a Lower or Higher Tax Bracket in Retirement
For the past decade I have talked with clients every day about a system to distribute wealth for ret - When I Grow Too Old to Dream
My father loved singing this song to my mother. He was an incurable romantic, he always ended with t - Spring Cleaning in Retirement
You may remember spring cleaning the way I do. Everything was scrubbed, scoured, dusted, cleaned an - Best Places to Retire to
"The Best is yet to Come," a song made popular by Frank Sinatra is one that invokes truth, especiall - The Benefits Of Retirement Community Living
We live in a generation where people are living longer lives than in the past. We are more aware of - Exciting New Adventures Ahead With Retirement Account
We all love to go on vacations and we work hard for them. We usually plan months or even a year or s
Most viewed articles in this category:
- Retirement Calculators - Before and After Retirement
Calculating Our Finances Before RetirementIt seems that most of the retirement calculators on the In - Are You a Boomer? Looking From the Inside Out
When I asked the question, "Are you a Boomer?" I was ready to hear a resounding yes, from millions - How to Calculate What You Need in Order to Retire Early
Today more and more people are now thinking about retiring early. Now people see retirement as a wa - Are Taxes Going Up? Will You Be in a Lower or Higher Tax Bracket in Retirement
For the past decade I have talked with clients every day about a system to distribute wealth for ret - When I Grow Too Old to Dream
My father loved singing this song to my mother. He was an incurable romantic, he always ended with t - Spring Cleaning in Retirement
You may remember spring cleaning the way I do. Everything was scrubbed, scoured, dusted, cleaned an - Exciting New Adventures Ahead With Retirement Account
We all love to go on vacations and we work hard for them. We usually plan months or even a year or s - Retirement Communities - Take a Walk With Me
Retirement communities are particularly well-suited to walking. They usually are gated and sometime - Why Retirement Homes In Florida Are The Best
Each retiree has different needs, preferred leisure, abilities, and financial support. Most of them - Retire in Bend Oregon
Bend Oregon is one of the best places to retire in the United States. It has everything a retired p
