New Business Owners, Looking Beyond The Obvious
It is vertical markets leaders in the home security, appliance and automobile industries that need to start scratching their heads and thinking about reaching new business owners.
Some less than obvious facts are that new business owners are 150% more likely to install a home security system in their home within the first 6 months of starting their business. They are 70% more likely to upgrade their home appliances and they are 200% more likely to buy a new car. It is these and many other hidden prospecting nuggets that marketers in all markets should consider when developing their marketing strategies.
Knowing the proclivities of this market is a great start. What is even more compelling is that research shows that new business owners spend 20% more time on the internet and 34% more time listening to the radio than a typical consumer and they are 150% more likely to respond to a relevant direct mail offer than the typical consumer.
Marketers should consider a multi-channel approach when reaching these goldmine prospects. A strong direct mail foundation, supported by web based marketing and a local radio presence can lead to new opportunities in a market that grows by over 268,000 prospects each month.
If new business owners aren't part of your current marketing plan, they should be.
Related Tags: direct mail, b2b, business marketing, mail, b2b marketing, business direct mail, business mailing
Darren Amato's BLOG is located here : http://www.darrenamato.com
Darren Amato is the Vice President Of Sales for American List Counsel, a Princeton, NJ based direct marketing and consulting firm.
Darren.Amato@alc.com (609) 580-2952
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