You have to be found by search engines when your website needs more quality traffic. Being listed on the first search engine result pages (SERPs) for popular search phrases is the best way to be successful in internet business. Here are seven major techniques you may consider in order to archieve this goal:

1) Concentrate On Specific Search Phrases
Before you start your search engine optimization campaign choose some relevant search phrases. Do not expect to be listed on the first pages of the SERPs for phrases like "hotel", "loans" or "web design". There are millions of web site which compete for these phrases and some companies invest thousands of dollars each month for being listed on the first SERP. So choose search phrases which are relevant for your niche. Concentrate on some phrases onlay - you can optimize your site for additional phrases later on.

2) Put Your Keywords In Title And Headings
Use you keywords in the title of your pages of your web site. Do not use more than three keywords in each title. Forget about the keywords meta tag of your pages - search engines will not consider it at all. Put your keywords in h1 and h2, underline them in your content or make it bold. Do not flood your content with keywords.

3) Internal Linking
Internal linking is important. Do not create single page web sites. Make sure your linking structure is easy to crawl. URLs like www.mysite.com/mysection/page.htm is much better than www.mysite.com?section=mysection&id=123. You may use your keywords in your URLs as well.

4) External Linking
External links are not considered by many webmasters - this is wrong. You should use some external links (2 to 5 links per page) to high quality sites which are relevant for your content. Make sure you are not linking to low quality sites.

5) Inbound Links/Link Popularity
The major ranking factor is the link popularity of your site. Try to get plenty of inbound links (Backlink) from high quality sites. You may start by submitting your site to several web directories. Then you should write some unique articles and submit them to article directories. Make sure that most of your inbound links are from sites using the same language as your web site.

6) Create High Quality Content And Update It Regularly
Everybody knows that high quality content is the major factor of success for your web site. Good content makes visitors link to your site. It may be discussed in forums or blogs. Your site gets popular automatically when it contains quality content. Make sure not to copy full pages of content from other sources. Duplicate content may be detected by search engines. Make sure to update your content regularly so visitors and search engines come back to have a look at the new content.

7) Use Keywords In Anchor Texts
Use your keywords in the anchor texts of your inbound links. Do not use the same anchor text for all your links. The anchor texts are used by search engines to associate your web site with specific keyword phrases.

8) Social Bookmarking
Promote your site on social bookmarking sites like digg or del.ici.us. You may also mention your site in your MySpace Layouts.

Your search engine optimization strategy should concentrate on relevant content and inbound links. These two steps take most of the time of your internet marketing campaign. Optimizing your site as mentioned above may prove very rewarding in terms of quality traffic. Nobody knows all the factors Google and other search engines consider to generate their SERPs, but the factors mentioned above are defenitely the most important ones.