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The very purpose of creating a template is so that you can use it more than once and create multiple advertisements from it.

The question everyone needs to ask themselves though is how much is too much? Just how many advertisements can you get out of the same template before you've gone too far and you need to pull back and make another one. This isn't an easy question to answer, I'm afraid, and there are going to be a lot of variables to consider.

The first is how long is your advertisement, and therefore your template, going to be. The longer a template is the more you can do with it before people will begin to notice. A well designed template for brochures can last you quite a while because you can vary up the overall designs and other features about it while still maintaining your original template design.

But what about something like poster templates? Posters have fewer elements to them and so you can only do so much with each template before people will begin to notice that you're using the same design over and over again.

With something like this you have to be careful about how you approach the templates. The first thing you need to do is make sure that you're always using a very strong central image or idea for each individual poster.

This allows you to utilize the same template for longer because the biggest draw of your poster is going to be the image or idea. These are the things people are going to notice and these are the things that people are going to gravitate towards. If these are strong enough than people won't put as much though to the actual layout of the poster other than to notice how this image affects it.

However, I would still note that if you're using posters enough, this will only take you so far, which is why for poster templates it's best to create more than one of them.

Try to come up with a good three or four at least. The fact that posters have fewer elements to them also helps make it easier to design the templates, because you naturally have less to them.

When you first sit down to design them try to come up with a handful of different ones that you can go through, but still remember to give each of them very strong visuals when you're designing the poster itself.

If you do that you can get a lot of use out of those few templates because you're being careful about how you approach them. This would be true for any shorter form of marketing like flyers or postcards as well.

If you know how to handle things you can take a few templates and keep using them for a very long time. Just be sure that when you're designing them you keep this in mind.