How to Increase Business Profits
Business Cards
This is the most common yet overlooked marketing tool. Does your name card describe who you are and what your company does? Does it explain why people should visit your website? Ensure you have name cards at all time and give it out freely. Networking is the name of the game in business. Here's a tip, people usually keep business cards with photo for a longer period of time. If you can, offer something exciting on your name card!
Classifieds
Do not underestimate classified advertisement. Test and measure the response of different advertisements. Review them from time to time. Great headlines constitute about 80% of your advertising success!
Flyers
Flyers should be well planned and designed. It should be able to create the immediate desire for people who receives it and makes them want to take action. Use testimonials, voucher coupons, discounts or even cash to draw attention. Picture paints a thousand words…use them effectively along with your power packed headlines! Be willing to back up your products with money back guarantees to increase credibility.
Affiliate Marketing
If you are depending on yourself to get results, you are working too hard. Recruit like minded people through affiliate programs on and off the internet and be willing to compensate them generously. Add value by providing them with training to help them make money like you and in return, you will be rewarded ten-fold over time!
Leverage on Other companies
Alumni, clubs, corporate and fellow business owners are always looking at new ways to add value to their members or employees. Find out how your products or services can add value and maybe offer a special deal to their members. Take the opportunity to leverage on their database and anyway, it is a great publicity for your website as well.
Database Management
Create a system to store your leads and existing clientele database. The process of acquiring customers can be an expensive affair. Review the database every few months and do any updates if necessary. Keep in touch with them to get them to trust you and they will allow you to market to them time and again. This helps increase your number of transactions and life time value per customer.
Well, as they always say; application is the key to success and not just knowledge…..I hope you will use one, if not all the marketing pointers mentioned above and I guarantee you will join the top affiliates in due time!
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