staying on course
staying on course
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1.
by Rick Reece - 2007-01-25
Captain Joshua Slocum left from Boston Harbor, MA on April 24, 1895, at the age of 51, in the rebuilt 37-foot sloop Spray. He returned, sailing into Newport, RI, on June 27, 1898 after single-handedly...
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2.
by ANTHONY MORA - 2008-08-11
Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner loc...
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3.
by Anthony Mora - 2008-08-20
One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is g...
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4.
by Anthony Mora - 2008-08-22
We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. If you...
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5.
by Anthony Mora - 2008-09-04
A magazine ran a story on you. You were confident that this article was going to be a big one, and you were prepared. You went so far as to add additional phone lines to handle the hundreds, maybe ev...
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6.
by Anthony Mora - 2008-09-04
How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an al...
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7.
by ANTHONY MORA - 2008-09-04
To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach yo...
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8.
by ANTHONY MORA - 2008-09-04
You want the media to understand that you can help meet their needs by a href="http://anthonymora.com">giving them interesting stories. You are not going to make your story more interesting to a ...
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9.
by Anthony Mora - 2008-09-17
Let's suppose an article has the exact effect that you're hoping for. The phones are ringing day and night. Both your business and your bank account are flourishing. Success! Now you can forget about...
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10.
by Anthony Mora - 2008-09-17
If you're creative, you can turn an initial media opportunity into ongoing press coverage.When an article is published or TV segment runs. That's not the end of it. You need to work it. Become the st...