sales letters
sales letters
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31.
by Laurence James - 2007-07-09
People read differently on the Internet, because they want and expect different things from websites than they do from newspapers or printed corporate literature. For a start, it's 25% harder to read ...
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32.
by Laurence James - 2007-07-12
As part of the essential research you should do before starting to write, it's a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Altho...
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33.
by Laurence James - 2007-07-12
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvi...
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34.
by Mike Dillard - 2007-07-20
Learning how to write an effective sales piece is the closest thing to picking money off a tree in the world. You can literally turn your thoughts into money over and over again.But of course, it is n...
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35.
by Laurence James - 2007-07-23
We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It's a constant and essential cycle. Information is valuable...
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36.
by Laurence James - 2007-08-06
One of the great misconceptions about freelance copywriting is that you can write when you want to. 'What a great job you've got', people say, 'you can work when and where you like and choose your own...
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37.
by Laurence James - 2007-08-07
Copywriting is an excellent way to make some extra income, and it can be very lucrative if you become proficient at it. One way to put your skills to work is to learn how to write keyword articles or ...
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38.
by Laurence James - 2007-08-08
A marketing director from a large creative agency once told me, 'Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guida...
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39.
by Barry A Densa - 2007-08-10
Not too long ago a mortgage broker in Texas asked if I'd write a lead generation package for his company-actually he just wanted me to write a letter. I guess he didn't need an envelope. More ab...
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40.
by Laurence James - 2007-08-24
So, what's the big buzz about Google Adwords? Well, if you have a website and need to grow your sales, Google Adwords is the answer. Google Adwords is proven to be very effective at driving new busine...
