Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for. Set a roadmap that you can follow to explosive sa...
Today I want to talk a little bit about sales letters. You've probably read tons of sales letters during your lifetime, even if you're not aware of it.Have you ever gotten junk mail and you open it u...
Effective sales letter writing skills are imperative for the web business owner or entrepreneur. Fortunes are made and lost online on the strength of sales letter writing. No matter how great your p...
When writing a sales letter, it is important to have a good attitude in order to sell your product or service, because the reader will want to know why they should spend their valuable time reading th...
Headlines that SuckOr, why Borat isn't your target market...Why is it that some direct marketers - particularly those who rely on their marketing efforts to pay their bills, pay their employees, pu...
Years ago I learned a lesson about writing that has stayed with me down through the years. Perhaps what I learned then can help you now. Back then as an inexperienced advertising copywriter, here is ...
This is the ninth article on the history of advertising and marketingAnd we begin with a living legend - Ted Nicholas.Ted has probably made more money in Direct Mail than anyone else. He is a self-m...
Copyright © 2007 A Marketing ConnectionYour voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impe...
If you want to have any success with your business, you already know you need to advertise. While there are many methods available in today's marketplace, the one best suited for any small business w...
Finding a high-quality writer is not an easy job these days. There are people all over the world claiming to be experts in fields that they don't even have any knowledge about. Writing is no different...