Myth 1- Hiring a copywriter is expensive Not true: Depends what you are selling, how many of it and what you negotiate on but that's not the real issue. Sure, good to pro copywriters are expensive, so...
Every time you go on one of those guru sites now a days, all you see is a thousand page sales letter that say nothing about the product and another a thousand something testimonials that look very que...
Imagine that you're someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the prod...
"Stuart, how long must my sentences and paragraphs be?"This is the question that one of my students asked me the other day. He was referring to the length of the sentences and paragraphs in his sales ...
When more people are using internet in daily life, ebooks are one of popular way to spread knowledge. Many people are selling the niche knowledge through internet. However, the authors may not get suf...
To be successful with direct mail sales letters, there are several strategies you can use to increase response rates:1. At the top of your sales letter, use a strong headline that states the most impo...
Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don't get your headlines right, your site won't sell.What's the job of your h...
Writing a good sales letter can be frustrating. Looking around at some examples you find that most sales letters are very long. They use this long copy to hypnotize the reader. The goal of the sale...
In this article we outline the key points that you MUST incorporate into every sales letter you wield. These four factors really will make or break your sales page. Then we'll discuss some hard-hittin...
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing ...