public relations

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    • public relations

    • 81.

      Stage a Special Event to Stand Out and Shine


      by Sue Currie - 2007-09-01
      A friend of mine recently held a launch party on Mother's Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about ho...
    • 82.

      Five Ways to Make Your Press Releases More Successful


      by Melinda Copp - 2007-08-16
      One of the best ways to get free publicity and build expertise is to garner media attention. Although it takes time and work to get noticed by reporters, the foundation of a good publicity campa...
    • 83.

      What is Public Relations


      by Sue Currie - 2007-09-04
      Public Relations includes a variety of tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. As The Public Relations Institute of Australia define...
    • 84.

      5 Tops Reasons To Send Press Releases


      by - 2007-09-06
      Looking for a cost-effective solution for getting the word out about your company?Writing regular press releases and distributing them is a valuable way to inform local and national media, and the gen...
    • 85.

      What's in a Name?


      by Sue Currie - 2007-09-24
      Possibly your entire image - take time to choose the right name. Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise ...
    • 86.

      Promote your Online Presence


      by Sue Currie - 2007-09-24
      Most of us are aware of the many benefits to having an internet presence. These days a website is an essential element of your public relations and marketing mix. Particularly for small businesses, it...
    • 87.

      Shine Through Winning Awards


      by Sue Currie - 2007-09-25
      As a public relations consultant I was very excited to win an Event Communication award by the Public Relations Industry of Australia. To be recognized by my peers in such a competitive industry was l...
    • 88.

      The Business of Influencing


      by Royce Ambrocio - 2007-09-25
      We are all in the business of influencing. If you're working for an advertising agency or any of its related disciplines, that is the case without a doubt. But whatever line of work you're in-...
    • 89.

      Create Website Publicity Buzz


      by Sue Currie - 2007-10-05
      Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR a...
    • 90.

      Non-Fiction Book Marketing - And art and a science to success


      by Gail Richards - 2007-10-09
      How you market your book depends on the subject matter, your ability to speak well on the message, your ability to attract attention for the book, current trends in the world market, and a variety of ...