public relations
public relations
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11.
by Leslie McKerns - 2006-12-27
We all want recognition and we've learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.A...
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12.
by Casey Quinlan - 2006-12-30
Your company is about to launch a new product or service that will raise the achievement bar in your industry. You want to make sure that every customer for your innovative offering hears the buzz, a...
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13.
by James Hills - 2007-01-01
One: Local Directory of BusinessesMost Chambers of Commerce offer members a link on their website as well as inclusion in a business directory distributed annually. This is a great place to list your ...
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14.
by Lorien Henson - 2007-01-12
The other day I heard the exciting news that my friend, Sam a mad British film director (mad in a good way!), had his documentary film chosen to feature at several high-profile film festivals! The ent...
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15.
by Wendy Marx - 2007-01-17
"Did you get my article in yet?" That question, when asked by a PR person or business owner, is enough to set a reporter's teeth on edge. All it manages to convey to the reporter is that you don't ...
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16.
by Jim DeLorenzo - 2007-01-20
The most important thing to remember about a Press Release is that it is one tool in a successful Public Relations campaign. Some believe the words "Public Relations" and "Press Release" are one and ...
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17.
by Susan Payton - 2007-01-22
If you are a new business owner, you probably know you need to advertise, but you don't have the capital to do so. The dilemma is difficult. You can't generate business without marketing and advertisi...
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18.
by No Last Name - 2006-11-08
Enterprise RSS is a system to distribute content across the web. The viewpoint to take is that of a savvy publisher, not a builder of static web pages expecting your audiences to remember to come b...
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19.
by Roy MacNaughton - 2007-01-28
One of the worst things you can do as a marketer is to openly slam the competition. I remember years ago when an upstart burger chain came out with a campaign that openly was negative to McDonalds. Th...
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20.
by Michelle Steilen - 2007-02-10
The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consume...
