Business letter has a materialistic purpose but effective business letter can also strengthens the bonds between two organizations or the dealer and the customer. Business letters are used for many...
Advertising is the most exciting, colorful and resourceful method of communication for promotion of products. It could be informative or persuasive and competitive. Writing an advertisement is a co...
Sales copy is the most exciting and resourceful method of communication for promotion of your product. You have a product to sell and you know the features and benefits of that product. Now, to sell t...
The confusion between That and Which is probably the most common usage error of all, and you will find examples of it in many texts. Which of these two sentences is correct: "This is the band th...
It is what it is, isn't it?It's a bad habit to start sentences with it. It causes your readers to pause momentarily while they figure out what it is. It makes your sentences clumsy. It is true t...
What is Nominalization?The great thing about verbs is that they are intesting. Verbs provide most of the life to your writing. Nouns, on the other hand, are rather stoic creatures. However, many...
One of the central tenets of marketing is that you should understand your target market segment--your intended customers. Who will buy your product or engage your service? What do those people w...
Once upon a time, in the world of writing, the word "he" was a perfectly acceptable way to name an unknown person. For example, few, if any, readers would blink at "If a person wants to write we...
Let us say from the start that writing, copy editing, and content editing are different and, as such, require unique skills. Writing is about getting ideas and content on paper. The primary task...
Do you remember Johnnie Cochran, the powerful lawyer who lead OJ Simpson's defense team? He was good, really good. And he used good grammar.One of his more powerful statements, actually a rhetorical q...