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    • 1.

      Which Approach Do You Need To Start Your Business?


      by Daniele Protti - 2006-12-03
      Every one can see the Internet as an opportunity to make money and a living.In fact the costs to have a business are really low. You do not need to make big investments. You do not need employees, con...
    • 2.

      Thomas Jefferson Is Rightly Remembered As a Great Founding Father


      by Geoff Ficke - 2006-12-03
      Every school child is imbued with a history of the American Revolution that glorifies the great accomplishments, political, military and social, of the famous founding fathers. We learn that George Wa...
    • 3.

      A Famous Car Auction Offers Some Answers For United States Auto Manufacturing Woes


      by Geoff Ficke - 2007-01-02
      This past New Years holiday weekend, I had planned on the ritual television viewing of endless college and professional football games with my son. He is home for Christmas break from university, and ...
    • 4.

      The Sales Theory of Relativity: ABC = Always Be Closing!


      by Geoff Ficke - 2007-01-23
      Albert Einstein's famous "Theory of Relativity" (e = mc2) is as familiar to many millions of people as a popular modern commercial limerick for a soft drink or a jingle for a candy bar. Even though ve...
    • 5.

      Why Do We Accept Government Incompetence, Decade After Decade!


      by Geoff Ficke - 2007-02-28
      Recently I visited a new car dealership, something millions of people in the United States do every month. Several weeks later I visited the Florida State Department of Motor Vehicles for a bit of lic...
    • 6.

      A Real Time Case Study On How to Fail


      by Geoff Ficke - 2007-03-14
      I am going to relate this true story out of a sense of frustration. Hopefully, my experience, and disappointment at seeing a wonderful opportunity torched by sloppiness, will enlighten others to maxim...
    • 7.

      Consumer Purchase Decision Making Process


      by Tim Kenney - 2007-03-31
      There is more to making a purchase than just making the purchase itself. All consumers go through several decision steps when making any kind of purchase, whether large or small. This chart outlines t...
    • 8.

      The Font Factor: Using, Choosing And Designing With The Best Fonts


      by Tim Kenney - 2007-03-31
      Why type design mattersWhenever you make or arrange a physical object in a particular way, you are 'designing' it. Whether you are deciding the length of a bracket to support a bookshelf or arranging ...
    • 9.

      Building A Case For Brand Identity


      by Tim Kenney - 2007-04-04
      The key to creative and effective branding of any program, product, service or institution is finding the right positioning-to drive the advertising and other marketing tools. It doesn't have to be co...
    • 10.

      Advertising Marketing Internet Marketing Advertising 101: How to Create Better Ads


      by TIM KENNEY - 2007-04-04
      INTRODUCTION "Advertising is a science, not an art" Definition: The word advertising is from the root Latin advert: ad (to) vertere (turn), which means to call attention to. To advertis...