persuasion
persuasion
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91.
by Robert Greenshields - 2007-06-09
Do you have any sales letters that give returns of 20, 30 or even 61 percent? There are sales letters that do exactly that, and there is a classic text that will show you how to write them for yoursel...
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92.
by Robert Greenshields - 2007-06-10
What do good parents know about marketing? Plenty! Have you ever tried to talk a preschooler into taking a bath? Smart parents don't. What they do at bath time is a technique revealed by marketing gen...
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93.
by Robert Greenshields - 2007-06-13
NLP is becoming a familiar buzz word among forward-looking business, self-help and self-improvement circles. But what exactly is NLP and how can it help me? This article will cover the basic precept o...
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94.
by Robert Greenshields - 2007-06-13
It might not be a far fetched statement to say that hypnosis is one of the most misunderstood and possibly misused techniques in today's self-help arena. It has been shrouded in a mystique that has se...
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95.
by Robert Greenshields - 2007-06-28
The key to getting your reader to pay attention is simple - give her something to learn!Claude C. Hopkins was one of the early greats of advertising and maybe the greatest innovator the industry has e...
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96.
by Robert Greenshields - 2007-06-30
If you want to be among the handful of businesses that are really successful, you need a 'marketing mindset'.Following these nine principles will change the way you think about your business and your ...
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97.
by Robert Greenshields - 2007-07-03
It's easy to get the right answer from your customers - just ask the right question!Elmer Wheeler was a marketing genius of the 1930s. Of course you've heard the expression: "Sell the sizzle not the ...
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98.
by Robert Greenshields - 2007-07-03
What we want changes overnight; what makes us want it hasn't changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of...
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99.
by Robert Greenshields - 2007-07-03
Your first clue to the truth about advertising was written more than 100 years ago.Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1...
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100.
by Robert Greenshields - 2007-07-04
If you really want to achieve the success you are capable of in your business, this one concept could help.Being specific about your desired outcome is important whether you are setting the objectives...