pat wicklund

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    • pat wicklund

    • 1.

      Sell The Sizzle Not The Steak


      by Pat Wiklund - 2007-02-15
      It is a sad truth to face, especially when we have worked so hard on getting trained, educated, and experienced. But, most of our prospects don't really care what we do, where we got our training or d...
    • 2.

      Budget is not a Four-Letter Word


      by Pat Wiklund - 2007-03-02
      While budget is not a four-letter word, you'd think it was from the reactions and grumblings I get from clients as we work through their financial records, record keeping systems, and deciding how to ...
    • 3.

      Develop Your Ops Manual


      by Pat Wiklund - 2007-03-15
      I used the word develop, not write on purpose in the title of this article. While your Operations Manual, Ops Manual, is a crucial tool in your Internal Management tool kit, you don't really write it....
    • 4.

      One Product / Service / Client Does NOT Make a Business


      by Pat Wiklund - 2007-03-22
      Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of ...
    • 5.

      One Product - Service - Client Does NOT Make A Business


      by Pat Wiklund - 2007-03-28
      Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of ...
    • 6.

      Clean up Your Act! 10 Tips to Steamline Your Office for a More Successful One-Person Business


      by Pat Wiklund - 2007-03-29
      Stop wasting time looking for papers lost on your desk, running down to the office supply store for last minute printer ribbons, or working 24-7. Use these tips to get more organized, streamline your ...
    • 7.

      Market With Every E-mail You Send


      by Pat Wiklund - 2007-06-27
      The best way to market yourself with every e-mail you send is to have your own e-mail address at your own domain name. It helps build your brand and reinforce the products and services you offer your...
    • 8.

      Of Course You Can Develop Products


      by Pat Wiklund - 2007-07-10
      Virtually every One-Person Business owner I've worked with has both products and services. Some of them just don't realize what they have. Don't let thinking you only provide service, don't have produ...
    • 9.

      Struggling with Legacy Software?


      by Pat Wiklund - 2007-09-22
      If you are like most One-Person Business owners, you are THE ONE when it comes to the day-to-day word processing, page layout, financials, and graphics computer work that all needs to be done. You pr...
    • 10.

      Start Making Real Money: Get Better Known By Clients and Colleagues


      by Pat Wiklund - 2007-09-23
      Recently I had the opportunity to meet a one-person business owner who "commanded" high fees, was held in great regard by his colleagues and peers, but wasn't making the money his skills and reputatio...