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    • 431.

      To Change or not to Change


      by Janice Jenkins - 2008-11-19
      If someone ever tells you a single golden rule when it comes to business cards that you should always follow, do not listen to them.It might seem as if there are a lot of things that are obviously go...
    • 432.

      Marketing Suggestion: Avoid Using "current Resident"


      by Lynne Saarte - 2008-11-20
      I will admit up front that this is more of a personal preference for me, but I do think I have some good reasons for having it, so please hear me out.I get my fair share of color postcards and other ...
    • 433.

      Make Your Title Known


      by Janice Jenkins - 2008-11-20
      When you introduce yourself to people what exactly do you tell them that you do? Do you have a specific job title that you like, something that says a lot about your position, or do you have a generi...
    • 434.

      Do not Let Your Future Marketing Hamper Your Current Needs


      by Lynne Saarte - 2008-11-21
      How far in advance do you plan out your marketing pushes, and how quickly are you willing to change things if you need to?A lot of marketing is about grabbing the moment for yourself. You never reall...
    • 435.

      Is It About The Company Or About You?


      by Lynne Saarte - 2008-11-21
      Business cards are a unique form of marketing in that they are more closely linked to whoever is handing them out. With certain exceptions like flyers, most advertising is going to reach the customer ...
    • 436.

      Things To Consider When Hiring A Graphic Designer


      by Lynne Saarte - 2008-11-22
      Very few businesses handle all of their own graphic design work. Many companies these days hire outside people to take care of this. A practice like this comes with benefits and risk if you are not ca...
    • 437.

      What You Put on Your Business Card Says a Lot About You


      by Janice Jenkins - 2008-11-22
      It can take as little as a second to figure out quite a bit about a person once I take a look at their business card. This is not just about the information you literally put on the card. I am not ...
    • 438.

      Should You Have More Products or More Content on Your Catalogs


      by Lynne Saarte - 2008-11-22
      Catalogs only have a certain amount of pages to them, and this is the biggest restriction you will have on what you can put in them. I will use the example of fifty pages just for the convenience o...
    • 439.

      Tips for Distribution: Brochures


      by Janice Jenkins - 2008-11-23
      How you get your marketing material to your customers can impact the final out come of the sale almost as much as the material itself. Part of this is the fact that the way you hand out your materia...
    • 440.

      Tips for Distribution: Booklets


      by Janice Jenkins - 2008-11-24
      For any kind of advertisement you will want to be very specific about where you hand them out, but with booklets this tends to be even more important. Given the length of a booklet you have to be ce...