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    • 331.

      How to Strike the Right Balance in the Tone of Your Catalogs


      by Lynne Saarte - 2008-09-01
      Copywriting experts have different philosophies when it comes to the tone of catalog copy, among other types of copy. Some think that you should only include facts, presenting the information formall...
    • 332.

      Get Visual


      by Lynne Saarte - 2008-09-01
      Calendar printing is and probably always will be a great tool for companies trying to market to their customers. While not one of the more mainstream forms of marketing it serves a distinctive purpos...
    • 333.

      Is the Catalog Dead?


      by Janice Jenkins - 2008-09-02
      Mailing catalogs seems to be a thing of the past. Between rising postage costs, rising paper costs and the do-not-mail list gaining in size, catalog printing seems to be fighting a losing battle. Wit...
    • 334.

      Why You Need Your Logo on Your Business Cards


      by Janice Jenkins - 2008-09-03
      Before you start even designing your business cards, you need to decide what elements you will include. You obviously want the basics, like your business name, your name, your phone number and email ...
    • 335.

      How to Make Your Brochure Design Shine


      by Lynne Saarte - 2008-09-04
      Brochures are as good as the time you can put into them. Some brochures are designed and written and sent to the presses in less than six hours. Others, when given enough lead time, have taken up to ...
    • 336.

      Four Ways to Build Your Customer Base


      by Janice Jenkins - 2008-09-04
      Most businesses today do a lot of their advertising on the internet. The advent of electronic media has certainly changed the world of marketing, but only to an extent. While businesses are clamoring...
    • 337.

      No Excuses for Bad Cards


      by Lynne Saarte - 2008-09-05
      Our greatest single enemy in marketing is apathy. It is a constant struggle to grab customer's interest and keep it, always trying to stay one step ahead of the curve. That is why it always manages t...
    • 338.

      Better Booklet Printing


      by Lynne Saarte - 2008-09-08
      Booklet printing come in all shapes and sizes from magazines to proposals and presentation materials to annual reports. Because of the variety of designs, there is really no standard layout for a boo...
    • 339.

      Turn Features Into Benefits for Maximum Marketing Appeal


      by Janice Jenkins - 2008-09-09
      When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a busi...
    • 340.

      Branding Trends: Delivery Channels Take the Lead


      by Janice Jenkins - 2008-09-10
      While branding techniques for advertising still adhere to some of the old methods such as television, radio, brochure printing and catalogue printing, the modernization in today's society requires ot...