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    • 231.

      Finding Your Advertising Style


      by Lynne Saarte - 2008-05-12
      As a business owner, you likely have a love-hate relationship with advertising. While you certainly recognize its importance in growing your business, you would likely rather spend your time and money...
    • 232.

      Effective Ad Copy Know-how


      by Janice Jenkins - 2008-05-14
      How do you know that the ad copy that you are writing will target the right customer? This can seem to be a thing to determine, but it is not if done right. When you are planning your ad copy, ask you...
    • 233.

      Six Common Advertising Mistakes


      by Janice Jenkins - 2008-05-18
      Marketing your products and services effectively is seldom as cut and dry as putting your company name and phone number on a flyer and hoping for the best. No, to see real results, you have to have a...
    • 234.

      Advertising Flyers: a Cost-effective Way to Promote Your Business


      by Janice Jenkins - 2008-05-19
      Using advertising flyers to promote your business is a cost-effective way to get your message to the masses. Flyers are basically full page ads that you distribute straight to your potential customers...
    • 235.

      Increasing Ad Response


      by Lynne Saarte - 2008-05-20
      Even if you think you can't afford to spend any more time and energy toward your marketing campaign, you need to set aside time to gauge the effectiveness of your marketing pieces. Marketing doesn't e...
    • 236.

      Three Components of Your Successful Presentation


      by Janice Jenkins - 2008-05-21
      An effective business presentation has three obvious, but often neglected parts. The first of these is the introduction. It is important to convey to your audience exactly what will be covered at the ...
    • 237.

      How to Get Your Brand Heard


      by Janice Jenkins - 2008-05-22
      A brand is simply the dressing with which you cover your product or service. This includes your company's color scheme, your logo, your slogan and all the other nuances that go into creating your corp...
    • 238.

      Three Components Of Your Successful Presentation


      by Janice Jenkins - 2008-05-23
      An effective business presentation has three obvious, but often neglected parts. The first of these is the introduction. It is important to convey to your audience exactly what will be covered at the ...
    • 239.

      The Power of a Professional Look


      by Lynne Saarte - 2008-05-27
      For the small business owner, the risk is always there that people won’t view you as a true professional. This becomes even more of a concern for those working out of their home. By nature, a sm...
    • 240.

      Is Your Direct Marketing Working?


      by Lynne Saarte - 2008-05-28
      If you want to get your advertisements directly into the hands of the consumer, direct marketing is going to be the most effective strategy. However, direct marketing can carry with it a certain amoun...