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1.
by Scott Ginsberg - 2006-12-06
You could argue that free is bad:That free gives no value. That free wastes people's time. That free is setting your business up for failure.Or you could argue that free is good:That free DOES give va...
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2.
by Scott Ginsberg - 2007-01-16
People communicate in three different ways.(Well, actually, people probably communicate in a thousand different ways, but...)It's usually visually, auditory or kinesthetic.And although most people hav...
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3.
by Scott Ginsberg - 2007-01-22
Nobody notices normal.Not anymore, at least.Fifty years ago? Maybe.But this is 2007. Our culture is crowded. It is cluttered. It is LOUD!Creating products, ideas, philosophies and brands that are ...
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4.
by Scott Ginsberg - 2007-01-23
There's no such thing as a motivational speaker.Not even Tony Robbins, Zig Ziglar, Jim Rohn, Norman Vincent Peale or Napoleon Hill were motivational speakers.Sure, those were five highly motivated dud...
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5.
by Scott Ginsberg - 2007-02-21
"I'd gladly pay you Tuesday for a hamburger today."Recognize those words?Straight from the mouth of J. Wellington, aka "Wimpy," famous for his appearances in the Popeye cartoons.Wimpy's unforgettable ...
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6.
by Scott Ginsberg - 2007-02-21
Guess what? Today you will be taking field trip!No permission slip needed.THE DESTINATION: your inbox.Here's your first assignment:Start by going back to your oldest saved email message. Maybe it's ...
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7.
by Scott Ginsberg - 2007-03-02
Are you a Master of the Welcome?Hope so.Because the first words out of your mouth frame the entire customer experience.Consider these two facts:1. According to The Wall Street Journal from February 17...
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8.
by Scott Ginsberg - 2007-03-13
"Writing is the basis of all wealth."Those words were first taught to me by my friend/mentor, Jeffrey Gitomer.Now, while you can take that statement into many directions, today our focus will be on jo...
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9.
by Scott Ginsberg - 2007-03-29
1. Every time you travel out of town, ask yourself, "Who do I know that lives in that city?" Call ahead of time and make plans to get together. Heck, you're there anyway.2. Every few months, sit dow...
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10.
by Scott Ginsberg - 2007-03-30
Everyone is a writer. Writing is the basis of all wealth, as my mentor says. You need to be writing (something) every single day. You can't keep all that stuff bottled up inside. It's not good for...
