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    • 5981.

      The Tale of Retail


      by Danny G. - 2008-09-30
      Retail-wise, it's been an interesting month in my city. Trader Joe's in. Tower Records out. Since quite a lot of transplants live in my city, Trader Joe's has been a long time in coming. It's not the...
    • 5982.

      Top Secret Tip for Increasing Sales


      by Joyce Racine - 2008-09-30
      Increasing sales is the life blood of any organization. Sometimes sales are up. Sometimes sales are down. Our goal, of course, is to find out what makes the numbers go up.And I'd venture to say it ca...
    • 5983.

      This Land Was Hand-crafted for You and Me


      by Danny G. - 2008-09-30
      As this column is being posted close to July 4th, it occurred to me that if there's anything as American as baseball and apple pie, it's advertising. Oh, I'm sure the Egyptians may have thrown a coup...
    • 5984.

      Business Mistakes To Avoid


      by S. Housley - 2008-09-30
      Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture: 1. Promising The WorldEntrepre...
    • 5985.

      How To Do Offline Promotion?


      by amandeeps - 2008-09-30
      "You've got a web site then?" "Oh, yes. Didn't you know that ?"This snatch of conversation is probably quite common. But if we can return, for the moment, to our ear-wigging we'll hear what happens ne...
    • 5986.

      Easy Steps To The Opt-in List Secret


      by Chris Collins - 2008-09-30
      Before revealing the secrets of the trades, here are the myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose too muc...
    • 5987.

      It's All About the Benjamins--or the Bernbachs


      by Danny G. - 2008-09-30
      I once worked on a very retail-heavy account. Lots of weekly newspaper ads. Once a week, the ads went to 3 different newspapers, each on its own Zip disk. Being that our agency marked up production c...
    • 5988.

      Wardrobe Malfunctions and Advertising Dysfunctions


      by Danny G. - 2008-09-30
      I was channel-surfing during last year's Super Bowl halftime show. That's right, I missed seeing live Janet Jackson's wardrobe malfunction, or "Nipplegate" if you prefer. Of course, I saw it replayed...
    • 5989.

      H-p and the Bigger Picture


      by Danny G. - 2008-09-30
      Miss the business news for the past 10 days? Let me summarize: February 7: Adweek gives Hewlett-Packard its "Campaign of the Year" award.February 9: Carly Fiorina, Hewlett-Packard CEO, gets fired.Feb...
    • 5990.

      Boeing and Banging


      by Danny G. - 2008-09-30
        This week, Boeing CEO Harry Stonecipher was fired for having an affair with a female company executive. And once again, corporate policies, ethics and conduct are under scrutiny. Affairs among hi...