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    • marketing tips

    • 81.

      Mini Marketing Action Plans


      by - 2008-06-26
      Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient.Some service professionals do have marketing plans for the...
    • 82.

      God's Big Idea for Your Business


      by Robert L Moment - 2008-06-30
      Is your "Big Idea" for your business in line with God's idea for your life?  Many of us hope and pray that our dreams of starting a business will be successful and we ask for God's help and guidance...
    • 83.

      Follow-up Or Fall Out


      by - 2008-07-07
      A relationship isn't based on one date and a marketing relationship isn't built on one contact between you and your customer. It also works at the other end of the spectrum: a relationship won't be su...
    • 84.

      Why Your Marketing Message is Critical


      by Jody Gabourie - 2008-07-14
      I believe your marketing message is the most important aspect of your marketing. If you don't have the "right" marketing message for your business and your intended customer, then everything else yo...
    • 85.

      Know Your Market Before You Figure Out Your Marketing Message


      by - 2008-07-21
      Who are you marketing to? Who are you trying to sell to? You need to be really clear about this - not just to craft your marketing message but for your overall business.It is important to zero-in on a...
    • 86.

      What is Your Prospect's Problem?


      by Jody Gabourie - 2008-07-25
      Once you have identified your target or niche market, the next step is to determine what their unmet needs or wants are - in other words, their problems.You need to answer this question in order to w...
    • 87.

      How to Figure Out Your Solutions and Benefits


      by Jody Gabourie - 2008-07-31
      Your marketing must answer the question of "What's in it for me?" for your prospects and customers. The fastest way to do this is by showing you understand what they need (their problem) and that yo...
    • 88.

      What Solution And Benefits Do You Offer?


      by - 2008-08-01
      What is your solution?Simply put, your solution is the flip-side of your target/niche group's problem. Your products and services are the solution to your potential and current clients' problem or nee...
    • 89.

      What is Your Usp?


      by Jody Gabourie - 2008-08-06
      USP stands for Unique Selling Point or Unique Selling Proposition. It's a term used in marketing that is supposed to tell prospects and customers what it is about your product or service that is uni...
    • 90.

      Get the Most Out of Your Marketing Message


      by Jody Gabourie - 2008-08-08
      Your marketing message describes the core of your business and your clients. It's essential that it accurately reflect your offering so that new and future prospects and customers know exactly what ...