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    • 61.

      Are You a Hedgehog or a Fox? Why Simple is Better


      by Mary Eule Scarborough - 2007-12-07
      The following contains a paraphrased excerpt from Jim Collins' brilliant book, "Good to Great" (2001, HarperCollins Publishers, New York, NY). Here Collins discusses Isaiah Berlin's famous allegory ab...
    • 62.

      Why Do People Buy?


      by Lynne Saarte - 2007-11-12
      When you're marketing your business, you need to know two things: who bought your product, and why they bought your product.Every marketing advice, revolves around the knowing your target market...
    • 63.

      Marketing Myth #5 - It's Best to Wait for Perfection, before Acting


      by Mary Eule Scarborough - 2007-12-07
      If you've been around for a while, you probably know one or more people who just never seem to get around to "doing" much. But they always have good reasons that usually go something like this:"...
    • 64.

      Local Marketing Tips for Small Businesses


      by IC - 2007-12-14
      When it comes to the art of marketing many people seem to know random tips and have opinions about it but the people who really knows what works and what are the steps to take a small business from ze...
    • 65.

      Business, Local Marketing Tips for Small Businesses


      by I C - 2007-12-13
      When it comes to the art of marketing many people seem to know random tips and have opinions about it but the people who really knows what works and what are the steps to take a small business fro...
    • 66.

      Business Card Marketing: 9 Ways To Get The Most Out Of Your "mini Billboard"


      by Dr. Bill OShea - 2007-12-18
      Business card marketing is the process of using your business cards for more than just passing on your name and number. Think about it: business cards are inexpensive to print and easy to distribute. ...
    • 67.

      Online Advertising- A New Approach


      by Shazia sameer - 2008-04-13
      While advertising is a major strategy, online free advertising has created a boom in this strategy. Online free classified advertising, which started its journey about some years ago, has consolidated...
    • 68.

      The Ultimate Marketing Secret - People Buy on Emotions, Not Logic


      by Jimmy Krangol - 2008-04-15
      Emotions are the gateway to making a buying decision. People buy on emotion and then they justify it with logic.Even people who insist they buy logically or based on features do so because that's what...
    • 69.

      How To Increase Your Prices and Double Your Profits Without Losing a Single Customer


      by Jimmy Krangol - 2008-04-20
      "Your can't compare apples to oranges"Pricing is one of the biggest issues facing all businesses and yet most people seem to get it wrong. They simply haven't got a clue how to set their prices. But t...
    • 70.

      Are your ad dollars working for you or against you?


      by Katrina Sawa - 2008-04-27
      Are you spending a ton of money in those darn yellow pages?Well, in some industries you need to unfortunately - like businesses that tend to get called in an emergency - plumbers, electricians, dentis...