marketing plan
marketing plan
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51.
by Beth Woodward - 2007-04-28
I remember having a client some time ago that was struggling with the right marketing approach that fit for him. I'll call him Bob. After several ineffective rounds of "I could do this…or I could do ...
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52.
by Robert Middleton - 2007-04-30
As you know, my business name incorporates the two words "Action Plan." It's not an accident. I want to use today's eZine to explain how incredibly important marketing action plans are to the success ...
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53.
by Robert Middleton - 2007-04-30
Wonder why some people get better marketing results than others? It's because they tweak.One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcan...
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54.
by Robert Middleton - 2007-04-30
Over the years I've talked about dozens of ways to get attention for your business. And my biggest focus has always been on delivering a message that speaks to your prospects' needs.But marketing mess...
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55.
by Robert Middleton - 2007-05-04
I've found that there are three big objections that frequently come up when anyone is looking at retaining the services of a professional.1. I don't have the money.2. I don't have the time.3. I'm not ...
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56.
by Robert Middleton - 2007-05-04
These days everyone, everywhere is talking aobut global warming. It's in magazines, newspapers, television and the movies. And the good news is that there are actually some people doing something posi...
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57.
by Joyce Oladipo - 2007-05-09
Networking, Ugh!Mention the word and you either get these reactions:I hate networkingLove it, its great. I get a lot of referral from it.To some people the thought of networking gives them the cringe....
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58.
by Jackson - 2007-05-11
Small businesses are small because of the small number of clients or people who patronize them. If you have a way of generating a great number of customers for your small business it becomes a big bus...
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59.
by Laura Patterson - 2007-05-11
As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. We've been interested in understanding what t...
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60.
by Robert Middleton - 2007-05-14
Are you choking when it comes time to close the sale? Here are some approaches that will make it easier.Shakespeare might have put it this way:To close or not to close, that is the question! Whether '...