logo
logo
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41.
by Erin Ferree - 2007-04-10
Your Visual Vocabulary is an essential tool in your business's brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic "face" of your business and a...
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42.
by Johnny Albertson - 2007-04-11
The business world is all about first impressions. If a customer likes what they see right away, they are likely to invest. This is what makes branding so important. Your brand is what consumers will ...
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43.
by Vivienne Quek - 2007-04-13
Among the first things an entrepreneur would do when he starts his business is to get a logo designed. A well-thought, well-designed logo can speak volumes of your brand and image. Logo design is real...
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44.
by Erin Ferree - 2007-04-17
Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses."Brand identity" is...
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45.
by Erin Ferree - 2007-04-18
A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business.If used correctly, a t...
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46.
by Rick Sheldon - 2007-04-19
Your logo is an essential part of your overall marketing strategy. Think about major businesses. You are already familiar with and impacted by the impressions associated with their insignias: Reebo...
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47.
by Erin Ferree - 2007-04-19
I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a branding project typically...
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48.
by Erin Ferree - 2007-04-21
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work...
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49.
by Tim Robertson - 2007-04-23
Most marketers are aware of the ingredients for a memorable logo design, and understand the value a well-designed logo can bring to a brand. They may overlook some important issues regarding legibilit...
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50.
by Erin Ferree - 2007-04-26
Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of ...