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    • 31.

      We Put Up With Terrible, Inappropriate, Unaccountable Advertising. Why?


      by Paul Ashby - 2007-06-01
      Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size?Could it be that knowledge is so scarce regarding what exactly is...
    • 32.

      The Question Isn't: are There Alternatives to Advertising/marketing;


      by Paul Ashby - 2007-06-07
      It's "Why do people fail to even consider them?"One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opinion as to why adve...
    • 33.

      The question isn't:


      by Paul Ashby - 2007-06-07
      It's "Why do people fail to even consider them?"One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opinion as to wh...
    • 34.

      Advertising Agencies & the Internet - the Contrast Principal!


      by Paul Ashby - 2007-06-10
      If you have ever listened to one of those Internet Advertising Geeks you will understand completely what I have to say next.They talk so much gobbledegook that when they say that they can advertise yo...
    • 35.

      Fools Rush in Where Angles Fear to Tread!


      by Paul Ashby - 2007-06-15
      And exactly where are advertising agencies rushing to at the moment?Why Web 2.0 of course!So be very careful because the signs of a backlash against The Internet are already beginning to emerge.To sta...
    • 36.

      The Rising Blizzard of Meaningless Information!


      by Paul Ashby - 2007-06-16
      We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.Yes, we read th...
    • 37.

      You Have Huge Amounts of Data...so Why are you Starved of Knowledge?


      by Paul Ashby - 2007-06-19
      Despite spending hours on the 'phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere.We are becoming more and more divided by tec...
    • 38.

      Once Upon a Time...


      by Paul Ashby - 2007-06-29
      We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.Nowadays no aspect of advertising is as badly served as advertising itself. Where to day a...
    • 39.

      Once Upon A Time…


      by Paul Ashby - 2007-06-30
      We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are ...
    • 40.

      Truth, in the end, is nothing more than an advertising commodity!


      by Paul Ashby - 2007-07-24
      And once again it is T.V. that confirms the fact!Channel 4 has admitted there is something very fishy about "The F word", the food show starring Gordon Ramsey.To cut a very long story short, Ram...