interactive communication
interactive communication
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11.
by Paul Ashby - 2007-04-04
The problem with marketing to day is that professionalism sticks unimaginatively to its own (very often-inaccurate) timid orthodoxy! Which is, by and large, arid, vapid and very very passionless, nar...
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12.
by PAUL ASHBY - 2007-04-04
The problem with marketing to day is that professionalism sticks unimaginatively to its own (very often-inaccurate) timid orthodoxy! Which is, by and large, arid, vapid and very very passionless,...
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13.
by Paul Ashby - 2007-04-08
It works:Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has ...
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14.
by Paul Ashby - 2007-04-10
Now that's a lot of money.But before we go further, consider this "50% of my advertising is wasted but I don't know which 50%", that translates to $35 bn or Euro 26.8 b or £18.14 is wasted in America...
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15.
by Paul Ashby - 2007-04-11
It works:Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has ...
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16.
by Paul Ashby - 2007-04-11
Now that's a lot of money.But before we go further, consider this "50% of my advertising is wasted but I don't know which 50%", that translates to $35 bn or Euro 26.8 b or £18.14 is wasted in America ...
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17.
by Paul Ashby - 2007-04-13
Well… with downright Robbery at least!Why are they allowed to get away with no accountability at all?The pollution of advertising messages is getting worse, despite supposed claims to clean the proble...
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18.
by Paul Ashby - 2007-04-13
Well... with downright Robbery at least! Why are they allowed to get away with no accountability at all?The pollution of advertising messages is getting worse, despite supposed claims to clean the ...
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19.
by Paul Ashby - 2007-04-21
Then please tell me how they get away with saying "Advertising works".A recent report by America's Association of National Advertisers claims, "Marketing accountability is still often an activity t...
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20.
by Paul Ashby - 2007-04-23
Well it has AdLand and the Media industry up in arms, together with a host of other Top-Down-Management Corporate names, like Microsoft; AT&T; AOL & Yahoo about various concerns.Frankly in the case of...