influence

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  • influence

    • 21.

      How to be a Strong Negotiator


      by Michael Lee - 2007-01-10
      Negotiation is a normal part of our lives. Everyday, we engage in negotiation when we try to convince the cab driver to drive a little faster and try to take a new route to your office, when we tell o...
    • 22.

      Discovering Internal Motivation


      by Kurt Mortensen - 2007-01-11
      You can't change a habit unless you replace it with another one. The same is true of motivation. You can't change how someone is motivated unless you replace the undesirable motivation with a desirabl...
    • 23.

      Advertising In A Nutshell


      by Kurt Mortensen - 2007-01-11
      The bottom line of all advertising efforts is an obvious one: to attract customers and bolster sales. But often, small business advertising is wasted on a shotgun approach that doesn't focus on the co...
    • 24.

      Subliminal Persuasion Techniques


      by Michael Lee - 2007-01-15
      Subliminal persuasion is the way of getting another party to agree with you without outwardly doing so and without the other person noticing that you were trying to persuade him or her. A lot of peopl...
    • 25.

      Advertising Pitfalls


      by Kurt Mortensen - 2007-01-17
      Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over designed, they can become more artistic th...
    • 26.

      It Is How, Not What You Say


      by Kurt Mortensen - 2007-01-17
      The words we use and the way in which we use them can have a huge impact on how we are perceived by our audience. As Mark Twain said, "The difference between the right word and the wrong word is the d...
    • 27.

      Getting Your Foot In The Door


      by Kurt Mortensen - 2007-01-17
      One aspect of the law of dissonance is the urge to remain consistent with our commitments. Even if someone begins with a small request then follows it up with a larger request, we still tend to remain...
    • 28.

      Engaging The Five Senses


      by Kurt Mortensen - 2007-01-17
      We were all born with five senses, each one helping us to make generalizations about the world. You should engage all five sensations when trying to persuade an audience. However, keep in mind that th...
    • 29.

      Pacing And Leading


      by Kurt Mortensen - 2007-01-17
      Pacing involves establishing rapport and making persuasive communication easier; leading involves steering your prospect toward your point of view. Pacing and leading will enable you to direct a perso...
    • 30.

      Five Forms of Power for Women Who Mean Business!


      by Krista Bloom - 2007-01-18
      For women in business, there is a difference between being taken seriously and being overbearing. People can at times be intimidated by a woman of power and influence, also known as a woman who mean...