direct mail

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    • direct mail

    • 101.

      How to Turn a Stamp Into a Stampede of Paying Customers


      by Tracey Dooley - 2007-07-05
      Ever thought of the humble postie as your new salesman? Using the post and direct-mail advertising is perhaps one of the surest, most cost-effective ways of doing business.Postcards are powerful...
    • 102.

      Direct Mail Marketing - Can it Really Pay Off? Array Step 1: Researching your Target Market


      by Joy Gendusa - 2007-07-06
      Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to lear...
    • 103.

      Direct Mail Marketing -can it Really Pay Off? Step 2: How to Design a Direct Mail Piece That Pulls


      by Joy Gendusa - 2007-07-06
      Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to lear...
    • 104.

      A Technology Marketing Tool


      by Lesa Carter - 2007-07-24
      According to Robin Robins of the Tech Marketing Toolkit, and the guru of tech marketing, a monthly newsletter is one of THE most effective, reliable, and proven ways to generate a steady flow of new b...
    • 105.

      Writing Sales Copy: The Simple Secret That Turns Good Copy Into Great Copy


      by Clayton Makepeace - 2007-07-28
      "There are certain prime human emotions with which the thoughts of all of us are occupied a goodly part of the time. Tune in on them, and you have your reader's attention. Tie it up to the thing you h...
    • 106.

      Basics Prevail When It Comes to Direct Mail (Part 2)


      by David Poulos - 2007-08-07
      Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, bu...
    • 107.

      The Ethics of Copywriting: Writing with Respect


      by Laurence James - 2007-08-08
      A marketing director from a large creative agency once told me, 'Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guida...
    • 108.

      "The 2 Types of Traffic Sources for Your Internet Website"


      by Matt Bacak - 2007-06-29
      What is the difference between traffic and "targeted" traffic?You can pay money to get general traffic. However, if these people don't want your product then you won't make money. Targeted tra...
    • 109.

      One stop Fulfillment with HD DVD Authoring


      by Kristin Gabriel - 2007-08-16
      Managing all the items necessary to produce a direct mailing to a customer can be very challenging for a marketing person these days. In the past marketing pros had to get different vendors to do each...
    • 110.

      How to Choose the Right Graphic Designer


      by Michael Reid - 2007-08-29
      A graphic designer is an important aspect of any marketing campaign. From designing a pleasing website to creating flyers and mailings, as well as advertisements for print media, a graphic desig...