There are two deadly words in marketing: "by committee". As a professional marketer, I tend to avoid inviting the entire management team to comment on or participate in my advertising and communicatio...
Research indicates 8 out of 10 people don't bother to read beyond the headline of an ad.That would be okay if those people had no interest in whatever it is you're selling. But they do. The fact tha...
How is it that some real estate agents achieve such success with postcard marketing while others fail miserably? What's the "secret" the successful agents know about real estate postcards that the str...
It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combinati...
The Internet has opened up new vistas as far as business opportunities and promotion are concerned. Marketing through e-mails is one of the most favored trends in advertising and promotion. For relati...
A rose by any other name would smell as sweet. Or so the saying goes. Well, what may be true for roses doesn't always hold true when for other things in life. Many, when we call them what they are,...
The Internet can be scary. Trying to get new customers through the Internet can be scarier. So you may be tempted to stick with old methods of advertising, such as mailing out printed material. But...
Once upon a time, the wife of a man who secretly disliked the act of recycling sent a humble request to an enchanted place called Land's End.The wife asked the caretaker of Land's End to send a catalo...
To be successful with direct mail sales letters, there are several strategies you can use to increase response rates:1. At the top of your sales letter, use a strong headline that states the most impo...
I have seen many kinds of "We Buy Houses" postcards. Investors send their "We Buy Houses" postcards to my mailbox. My investor clients bring their postcard designs (homemade or from seminars) for us t...