dental marketing
dental marketing
-
31.
by James Erickson - 2008-06-21
I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I...
-
32.
by James Erickson - 2008-06-21
I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I ...
-
33.
by James Erickson - 2008-07-01
"All I got from my doctor was the four letter word." Today I want to talk about how to stand strong on the front lines of your practice, handling your patients in a way that will make it impossible f...
-
34.
by James Erickson - 2008-07-04
I recently evaluated an audit we performed for one of our clients as part of our Practice Audit Program. This monthly program gives the doctor insight into how his or her front office staff is manning...
-
35.
by James Erickson - 2008-07-04
Your practice should have a plan for community initiatives. This means you should take some interest in your community events, and show support for the goings on in your target area. This ties your pr...
-
36.
by James Erickson - 2008-07-05
Robert Allen has two very popular books out about tapping into multiple incomes and becoming rich in the process. If you haven't read his book called Multiple Streams Of Income, I would suggest jumpi...
-
37.
by James Erickson - 2008-07-15
At the fundamental level, the focus of any marketing program is to motivate people to take action.In marketing, many times we get lost in the details. Demographics, saturations, market-consciousness,...
-
38.
by Danie Baptiste - 2008-07-16
For many people, the arrival of summer is a happy event. There will be barbecues, pool parties, and repeated visits to the amusement parks.But for dentists, in the midst of this 2008 recession, findin...
-
39.
by James Erickson - 2008-07-17
Targeting an audience is perhaps one of the most misused parts of direct marketing.In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included)...
-
40.
by James Erickson - 2008-07-21
From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of...