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    • 111.

      High-end CRM Solutions Overrated, the Basic Model is Best


      by Thomas Cutler - 2007-05-07
      According to Larry Caretsky, President of Commence Corporation, "The company offers a full suite of applications from contact management and sales automation to marketing campaign management and custo...
    • 112.

      Manufacturing Journalist Tr Cutler Profiles Distributors Resistance to CRM


      by Thomas Cutler - 2007-05-08
      According to manufacturing journalist Thomas R. Cutler, author of the current Industrial Distribution article, Why Some Distributors Still Resist CRM, "Most North American distributors have eliminated...
    • 113.

      Everything you ever wanted to know about CRM but were afraid to ask


      by Tim Russell - 2007-05-09
      What is CRM?CRM stands for Customer Relationship Management. Based on the well-known marketing theory that it is more profitable to keep existing customers than to go out looking for new ones, the...
    • 114.

      Industrial CRM Leader Offers Lessons for Small Manufacturers


      by Thomas Cutler - 2007-05-11
      Having a strong Value Proposition driving every sales activity will reduce the cost of sales. The key is to primarily allocate sales and marketing resources to only those opportunities that are likely...
    • 115.

      Commence CRM Caretsky Explains Expansion to India


      by Thomas Cutler - 2007-05-14
      "We are delighted to expand the outreach of Commence CRM to India because we recognize the value and importance of this rapidly growing market," explained Larry Caretsky, president of Commence Corpora...
    • 116.

      Is SOA the future for Businesses?


      by Tallia - 2007-05-16
      Is SOA the future for Businesses?With more are more people in the UK willing and sometimes demanding the ability to work from home, threats of terrorism, global warming, fires and flooding occur...
    • 117.

      Tr Cutler Contributor to Business Excellence Magazine Profiles Industrial CRM


      by Thomas Cutler - 2007-05-16
      According to manufacturing journalist, Thomas R. Cutler, author of the Business Excellence article titled, "In the Know," Lean Industrial CRM is the fastest technology growth element in the manufactur...
    • 118.

      Commence Corporation Offers Free Book on Industrial CRM


      by Thomas Cutler - 2007-05-20
      Entitled "Smart Practices That Pay: Leveraging Information to Achieve Industrial Selling Results", this compendium focuses on the three key elements of a successful industrial sales effort: marketing ...
    • 119.

      CRM for Distributors Still a Challenge According to Commence's Caretsky


      by Thomas Cutler - 2007-05-21
      Distributors and manufacturers rarely know the status of potential customers who visit their Web sites or provide contact information at a conference or tradeshow. These names (often stacks of busines...
    • 120.

      Maximize Wom In Your Services Marketing


      by Trish Lambert - 2007-05-22
      I am completely at the mercy of my car mechanic. I don't know the first thing about car engines, so it would be very easy for a mechanic to charge me for services I don't actually need. In fact, it ha...