copywriting

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  • copywriting

    • 231.

      The 4 Essentials of Writing Copy That Sells


      by Leslie Hamp - 2007-04-30
      If you are looking for a surefire way to market your business and increase sales, look at the copy on your website, brochures, press releases, advertising and sales letters. Good copy makes you stand ...
    • 232.

      Direct Response Marketing vs. Traditional Image Marketing: Which Is Better?


      by Michael D. Black - 2007-04-30
      There are many different kinds of marketing out there, but the one you are probably most familiar with 'image branding'. Typically when I say "marketing" people think of expensive Super Bowl ads, car...
    • 233.

      Advertising Representatives - Ad Reps - And Why You Should Avoid Them Like The Plague!


      by Michael D. Black - 2007-04-30
      I can't tell you how many businesses I've seen fall prey to these marketing parasites. Every year, like clockwork, they make the rounds trying to get you to buy expensive radio advertising or costly ...
    • 234.

      3 Easy-To-Implement Methods To Turbocharge Your Ebook Profits!


      by Fabian Tan - 2007-05-01
      One essential aspect of Internet marketing and ebook selling is the conversion rate. If your conversion rate is 1%, that means you are making 1 sale for every 100 prospects or visitors. However if you...
    • 235.

      10 Ways to Instantly Boost Your Conversion Rate


      by Chad Thomas - 2007-05-01
      Increasing a website's sales is just a matter of getting more traffic and/or improving the sales process. Testing allows you to tweak your sales copy by trying new things and seeing what works best.Un...
    • 236.

      Design or Copy? Which Should Do Your Heavy Sales Lifting?


      by Barry A Densa - 2007-05-03
      You decide...A large purchase contract for a new computer system linking its far-flung international operations will be awarded today in Peoria, Illinois by Caterpillar, Inc., the construction mach...
    • 237.

      Everything You Know about Medical Advertising is Probably Wrong


      by Jo Ann LeQuang - 2007-05-05
      Business-to-business medical advertising is a strange animal. On the one hand, it's highly regulated and regulation and advertising go together like pigs and blankets (it sounds good but it just doesn...
    • 238.

      Why Western Copywriters Shouldn't Fear India


      by Matt Ambrose - 2007-05-04
      I often read complaints by US and UK copywriters on the swamping of freelance work bidding websites by Indian writers. Many blame the low prices on the foreign competition, prepared to work for fee...
    • 239.

      How To Create A Medical Advertisement That Works (finally)


      by Jo Ann LeQuang - 2007-05-06
      Crafting an effective business-to-business type advertisement for a medical product or service is a strange task. Unlike consumer promotion, the world of medical advertising is highly regulated. Imagi...
    • 240.

      Making Copywriting And Seo Coexist


      by Gary Ruplinger - 2007-05-06
      Making Copywriting and Search Engine Optimization CoexistWhen it comes to making sales on the Internet, it seems that copywriters and search engine optimization experts are always at odds with each ot...