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    • copywriter

    • 31.

      The Value of Good Copywriting


      by Anthony Gregory - 2007-01-31
      Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is bu...
    • 32.

      Book Report: Creating A Heroic Work Environment


      by Sharif Khan - 2007-02-01
      A Journey into the Heroic Environment: A Personal Guide to Creating a Work Environment Built on Shared Values, 3rd EditionRob Lebow (SelectBooks, New York 2004 1590790618) $21.95REVIEWED BY SHARIF KHA...
    • 33.

      Fifty Ways to Screw Up Content


      by C. Brackney - 2007-02-06
      "The problem is all inside your head", she said to me The answer is easy if you take it logically I'd like to help you in your struggle to be free There must be fifty ways to screw up con...
    • 34.

      Why Content Still Matters in


      by Carson Brackney, Content Done Better - 2007-02-07
      Some time ago, I read Andrew Odlysko's "Content is Not King," which argues that connectivity and point-to-point communication is far more important in terms of the net's growth and value than is tr...
    • 35.

      Making Web Content Interesting


      by Carson Brackney, Content Done Better - 2007-02-07
      When it comes to online writing, what do we usually call an individual piece of "straight content" writing?An article.We rarely use the word "story" to describe the work. Stories go beyond factual ...
    • 36.

      Web 2.0 - Bowing to a False Messiah


      by Barry A Densa - 2007-02-06
      Are you absolutely beside yourself - giddy with delight because Web 2.0 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels?...
    • 37.

      Writing Killer Ads: 5 tips to help you stand from the crowd


      by Maria Markella - 2007-02-07
      One thing is certain in this cruel Internet marketing world. Competition is huge. Especially when trying to write that classified ad to promote a sale, or that adwords ad etc. Here are some things ...
    • 38.

      Think First And Write Later


      by Terry Weber - 2007-02-11
      Years ago I learned a lesson about writing that has stayed with me down through the years. Perhaps what I learned then can help you now. Back then as an inexperienced advertising copywriter, here is ...
    • 39.

      Brandishing the Pen: The Art of Fencing Words


      by Jan Verhoeff - 2007-02-14
      When responding to a Lance Winslow post on the ezinearticles.com blog I noticed my words were sharper than intended this morning. After rereading my entry, I considered deleting the post, but then I w...
    • 40.

      How To Increase Keyword Density In Your Seo Copywriting Without Compromising Readability


      by Glenn Murray - 2007-02-20
      Although you shouldn't get too hung up on keyword density (see my blog post for an explanation: divinewrite.com/blog/2006/10/16/keyword-density-the-fact-and-the-fiction for an explanation), if you're ...