Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behavio...
We are! We're killing our language. All of us! And as a marketing type, I have to plead guilty to aiding the process. Words no longer mean what they once meant. Take "new" for instance. In the l...
There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B2B, businesses that sell to other businesses. B2C and B2B are two very different kinds of businesse...
The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the mone...
Unless you live under a rock, in the last few months, you've probably heard the words blogs, MySpace and Podcasts more times than you care to remember. Because some of these new Web tools have gained ...
Oh no! Where in the world did you put your cell phone now? That thought goes through many people's heads several times a day. Cell phones have become so small and portable that they have also become i...
There is no worse person to be than the project manager at the end of a failed project. As an IT project manager, I have experienced that feeling and I can tell you it's not nice. IT projects are part...
Now that we have generally discussed how to get newspaper, radio and TV publicity in (parts 1-4) of this mini series, we will conclude this series with a little insight into managing a public relation...
Criminal damage, anti social behaviour orders (or ASBO's) and drunken louts are just some of things you might witness on a night out in many Towns and Cities in the UK, across Europe and indeed Worldw...
Every once in a while we find ourselves in a situation that goes beyond the limits we would like to set. It may be something as simple as not being able to say 'no' to a neighbor who wants to borrow y...