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    • 81.

      View It Through Their Eyes


      by Robert Johnston - 2008-10-17
      "How can you give a person what you want if you don't know what it is that they want?This doesn't just apply to the type of items that you sell, but the way in which you try to sell them. Look at cata...
    • 82.

      Know Who You are Targeting


      by Lynne Saarte - 2008-10-21
      You know, there are a lot of similarities between catalog printing and direct mailing. I know, some of this is obvious, but still, I think a lot of companies are not really thinking about this.Okay, ...
    • 83.

      Don't Ignore the Significance of Strong Writing


      by Dorie Ellwell - 2008-10-22
      One of the strongest aspects of a catalog is often viewed as the images and the layout. These two things go together to allow a person to pick up the catalog and immediately get a feel for what they'...
    • 84.

      Do not Ignore the Significance of Strong Writing


      by Lynne Saarte - 2008-10-24
      One of the strongest aspects of a catalog is often viewed as the images and the layout. These two things go together to allow a person to pick up the catalog and immediately get a feel for what they ...
    • 85.

      Combining Repetition With Variation


      by Kaitlyn Miller - 2008-10-24
      There stands a difficult balance with catalogs that any company who uses them needs to be aware of. The first rule is to use repetition in your catalogs. The reason being is that you want to have a s...
    • 86.

      Advertising, Combining Repetition with Variation


      by KAITLYN MILLER - 2008-10-24
      There stands a difficult balance with catalogs that any company who uses them needs to be aware of. The first rule is to use repetition in your catalogs. The reason being is that you want to ...
    • 87.

      "catalog Printing: Giving Product Photographs Their Due Attention


      by Robert Johnston - 2008-10-24
      " Images are one of the most important aspects in advertising, and catalogs are no exception. The man who set the stage for most of our print advertising design standards today, David Ogilvy, found i...
    • 88.

      Small Classrooms Always Work Best


      by Janice Jenkins - 2008-10-26
      What do most private schools always emphasize the most in their advertising? They talk about how small their classrooms are. They talk about how few students there are per teacher.This is important b...
    • 89.

      Tips for Your Catalog Prose


      by Janice Jenkins - 2008-10-28
      Ever kicked back with a good catalog before, leaned back in your seat, and started to read? You start glancing through the difference descriptions and you start noticing a trend among them. Over and ...
    • 90.

      Know Who You Are Targeting


      by Lynne Saarte - 2008-10-28
      You know, there are a lot of similarities between catalog printing and direct mailing. I know, some of this is obvious, but still, I think a lot of companies are not really thinking about this.Okay, w...