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    • 21.

      What you may not know about SPAM


      by Katrina Sawa - 2008-06-03
      I'm not going to talk about how to GET RID OF SPAM in your inbox; I'm not going to talk about SPAM, the food (if you can call it that?). I'm talking about accusing others of SPAMMING.You know I advoc...
    • 22.

      How To Cold Call The Right Way To Build Your Small Business


      by - 2008-06-04
      In my many years of sales and marketing work with small businesses, many of them would ask me all kinds of questions about cold calling like the ones below. They would profess to be leery of doing it ...
    • 23.

      Top 10 Tips to Make the Most of Your Marketing Dollar$


      by Katrina Sawa - 2008-06-10
      Here are the Top 10 Tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most...
    • 24.

      Market Research Strategies for Small Businesses


      by Katrina Sawa - 2008-06-18
      Have you ever done any market research? If not, you may be missing some valuable marketing ideas and information that you could capture by doing some research. Market research is a vital part of the...
    • 25.

      Speaking at Events to Boost your Biz


      by Katrina Sawa - 2008-06-18
      I started speaking at events like chamber of commerce small business luncheons, women's groups, sales meetings and leads group meetings about 3 years ago. I found that by doing so, it really catapulte...
    • 26.

      Do You Need To Update Your Website?


      by Katrina Sawa - 2008-06-20
      So, what do you think? Are you getting the most your website could bring?Here are some questions to ask yourself (or your web designer or hosting company):1. When is the last time you rewrote any of t...
    • 27.

      Speaking At Events To Boost Your Biz


      by - 2008-06-21
      I started speaking at events like chamber of commerce small business luncheons, women's groups, sales meetings and leads group meetings about 3 years ago. I found that by doing so, it really catapulte...
    • 28.

      How Does Your Direct Mail Pull?


      by - 2008-06-26
      Assuming you have a great graphic artist who designs your marketing materials, mailers and collateral (which is a big assumption, I know)...Where do you go to get them printed and/or mailed? How do yo...
    • 29.

      Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials


      by - 2008-07-06
      Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "k...
    • 30.

      5 Tips on How to Manage Your Direct Mail Campaigns


      by Katrina Sawa - 2008-07-15
      Many business owners I know typically turn to a local office supply store such as Kinko's or Office Depot to help with their printing needs. Then, they generally assemble and prepare the materials t...