branding

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    • 71.

      Book Review - POP! Stand Out In Any Crowd


      by Simon Payn - 2007-02-17
      One of the greatest -- and most important -- tasks a business faces is to differentiate itself from its competitors. Doing so gives that business an enormous marketing advantage and in many cases allo...
    • 72.

      Quick Tips For Creating An Effective Business Logo


      by Tyler Houts - 2007-02-21
      Don't begin your branding campaign blindly. Branding is much more than just a thoughtful logo or slogan. It's more than just a unique color scheme. There are steps that need to be taken in order to...
    • 73.

      Packaging HELP Needed


      by JoAnn Hines - 2007-02-23
      Perhaps the number one request that I get is: "Help me fix my product packaging." To which I always reply, "What exactly is the problem?" Surprisingly, very few people can actually answer why their pr...
    • 74.

      Want to Brand? Well, Tell a Story!


      by Robb Lucy - 2007-02-24
      The Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman w...
    • 75.

      The Great Fear of Niching... and Why You Need to Get Over It!


      by Erin Ferree - 2007-02-25
      Do you find yourself offering a wide range of products and services, trying to offer anything that you can to everyone that you meet?I certainly did, when I started my business! I offered every servic...
    • 76.

      The Truth About Your Competition


      by Erin Ferree - 2007-02-26
      Many business owners get very worked up about the issue of "The Competition". But there are many things to keep in mind about "Them" as you define your competition and plan marketing materials that st...
    • 77.

      Brand Integrity: Tip the Scales in Your Favor with Feasibility Branding


      by Jan Verhoeff - 2007-02-26
      "This branding iron is hot boys, just how many butts you wanna burn?" When Tom Seleck spouted the phrase in a popular western, he was talking graves; Levi Straus and Wrangler brand their denim jeans, ...
    • 78.

      Branding Blunder-Creative Technology's Mistakes


      by Sant Qiu - 2007-02-26
      Recently I was interviewed by Marketing Magazine, a local magazine in Singapore that keeps close tabs on the marketing strategies companies of all sizes use to reach out to their consumers. I though...
    • 79.

      3 Keys to a Great Name: Resonant Congruent Differentiation Explained (Really!)


      by Robert Palmer - 2007-02-27
      I know, �Resonant Congruent Differentiation� sounds like something that immediately scares your ears. Something you learned about and quickly forgot in Psych 101. But stick with me a moment and...
    • 80.

      What Is A Brand?


      by Erin Ferree - 2007-02-27
      Creating a brand is one of the most important things that you'll do in the establishment of your small business. But defining what "brand" means can be a tricky task. There are so many different appro...