branding
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361.
Leaping to the Dark Side
- 2008-10-01
I once worked on an account where, every week, a new rumor or thinly veiled threat floated around our agency, stating our client wanted to "pull the business" away. We never lost the business, but th... -
362.
Getting Embedded With the Client
- 2008-10-01
I always take public opinion polls with a grain of salt. But it startled me when, in the first week of the current war, the percentage of people who agreed with the statement "the war is going well" ... -
363.
How To Print Effective Marketing Pieces In A Slow Economy
- 2008-10-02
The economy may be slowing down, but your direct to customer print marketing cannot afford to. Whether it is prospecting, branding or customer loyalty now is the perfect time to gain market share and... -
364.
My Client, the Bait-and-switch Sleazebags
- 2008-10-02
All advertising people eventually own up to a certain amount of self-loathing about the ad business. Hucksters, whores, sellouts--we question whether the world really needs this advertising shit. For... -
365.
Are You Targeting Me? are You Targeting Me?
- 2008-10-02
Someone in the ad business recently told me, "In a few years, all marketing will be direct marketing." I think that's a likely proposition, and a very scary one. Selling a client on things like CRM a... -
366.
Why Few People Respect Advertising in the Morning
- 2008-10-02
As an industry that assaults the public with unwelcome messages, advertising has a responsibility to do more than just make, or take, money. So, when I see a high-profile campaign that sucks, it real... -
367.
Banner-based Conversations
- 2008-10-09
Consider the banner. It's old. About fourteen years old - here's a link to the purported first banner ever. And thought to be rather un-sexy. When's the last time you went to a conference and saw a b... -
368.
Marketing Your Campaign InTroubled Times
- 2008-10-12
If you think the economic chaos currently at play on the world financial markets has run its course, may I suggest a rapid trip to the nearest Starbucks for a cappuccino IV. Because one has to wonder... -
369.
Your Brand Promises What You Deliver
- 2008-10-18
Regardless of your business, branding as a very effective element of your marketing. The key element of your branding is the promise that your brand makes to customers and clients. It is this promise... -
370.
Brand X Vs. Brand U
- 2008-10-20
Question: are you promoting a company - a product/service? Are your marketing efforts pointing to Brand X? Or, Brand U? Does it matter?Common examples are easy. Nike, Kleenex, Coke. Do you shop for so...
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