branding
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351.
It's All About the Benjamins--or the Bernbachs
- 2008-09-30
I once worked on a very retail-heavy account. Lots of weekly newspaper ads. Once a week, the ads went to 3 different newspapers, each on its own Zip disk. Being that our agency marked up production c... -
352.
H-p and the Bigger Picture
- 2008-09-30
Miss the business news for the past 10 days? Let me summarize: February 7: Adweek gives Hewlett-Packard its "Campaign of the Year" award.February 9: Carly Fiorina, Hewlett-Packard CEO, gets fired.Feb... -
353.
Maximizing our Skill Sets to Enable Synergistic Crap
- 2008-09-30
Today's deliverable is a best-in-class solution. So why aren't you psyched about reading more? After all, business people the world over get paid big bucks to spew that kind of nonsense. That's what... -
354.
Madison Avenue, Main Street, and the Arab Street
- 2008-09-30
We've all had tough clients and tough brands that gave us a good marketing challenge. But could you successfully market a brand people hate? Recently, on behalf of the Council on Foreign Relations, ... -
355.
Fbi, Cia, Aaaa, and Cya
- 2008-10-01
Today I'm going to share with you the findings of the September 11th commission. I'm not a committee member, and as I'm writing this they're still holding hearings, but I've already figured it all ou... -
356.
The Creative Teamsters
- 2008-10-01
As a baseball fan, I get really sickened at the prospect of yet another players' strike. Then I get really intrigued at the same time. If baseball players, actors, and screenwriters can form unions, ... -
357.
Hey, Luke, Squeeze This
- 2008-10-01
If I see any of the following phrases again I'm going to scream: "Push the envelope." "Good enough is not good enough." "Tell the client what they need to hear, not what they want to hear." "Get you... -
358.
Advertising for Columbine
- 2008-10-01
Okay, I won't make this a movie review, but I recently saw Michael Moore's new movie "Bowling for Columbine." The film is a study of violence in America, and a culture of fear that seems, in part, to... -
359.
This Column is Gold, Baby
- 2008-10-01
Grab the spray mount! Fire up the interns! It's awards show entry time again. You've got forms to fill out and ads to trim. What's that you say? You didn't produce any worthy ads last year? Don't fre... -
360.
Geezertising
- 2008-10-01
I read recently about a group of ad industry veterans who started a new agency to do the style of creative work they used to do-15 and 25 years ago. It was hard to read the profiles and quotes of the...
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