branding

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    • branding

    • 241.

      Beyond Branding. Creating An Image


      by Dawn Rahicki - 2007-08-03
      Ignoring my reservations, I dove into the project. Soon, the situation felt very wrong. Sure, the company’s image could use an upgrade. But, I felt we’d be spending money, energy and time ...
    • 242.

      10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)


      by David Poulos - 2007-08-06
      It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, consci...
    • 243.

      List, Offer, Copy - Still As Valid Today As It Was 50 Years Ago


      by David Poulos - 2007-08-06
      Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need...
    • 244.

      Why Isn't Your Website Working Well?


      by Erin Ferree - 2007-08-18
      One of the biggest problems that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small busine...
    • 245.

      Stop Making Excuses. Your Website Must Match Your Other Marketing Materials


      by Erin Ferree - 2007-08-19
      At first glance the title of this article sounds obvious - that your website would look like all your other marketing materials. Of course that's just something that would have to happen, right? But I...
    • 246.

      Three Brand Identity Myths That Will Bring Your Business Down


      by Erin Ferree - 2007-08-20
      "Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It ...
    • 247.

      15 Reasons Small Businesses Need a Brand Identity System


      by Erin Ferree - 2007-08-21
      Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the rea...
    • 248.

      How Search Engine Optimization Helps Small Businesses


      by Erin Ferree - 2007-08-23
      You've probably heard people talking about Search Engine Optimization, or SEO, and wondered if it would help your business. The answer, in short, is absolutely!Search Engine Optimization is the proces...
    • 249.

      Why Isn't Your Website Working Well?


      by Erin Ferree - 2007-08-20
      One of the biggest problems that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small ...
    • 250.

      Bring Your Product to Life with Personality


      by Francesca Black - 2007-09-04
      Clad in a pink nightgown, seven-year-old Jessica scans the cereal boxes lined up on top of the refrigerator. Her eyes light up as she reaches the brown box at the end. She leaps in the air and flaps h...