branding

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    • branding

    • 211.

      Building A One-page Website


      by Erin Ferree - 2007-06-23
      You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibilit...
    • 212.

      Logo Files: Versions of your logo that you should own


      by Erin Ferree - 2007-06-24
      Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors...
    • 213.

      Attract More Clients With A Brand Identity


      by Erin Ferree - 2007-06-25
      You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" facto...
    • 214.

      The 9 Advantages to Using a Visual Vocabulary in Brand Identity Design


      by Erin Ferree - 2007-06-26
      Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A v...
    • 215.

      How To Make Your First Impression Last Part 1


      by MacGraphicKaren - 2007-07-01
      Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn't interested in all that. I was on a miss...
    • 216.

      Lions And Tigers And Branding. Oh My! How Are You Aiming Your Message To Consumers?


      by Susan Payton - 2007-07-02
      Marketing. Public Relations. Advertising. Branding.You've probably heard of all of these, but aren't sure what the differences are. In truth, they overlap a lot. The lines are often blurred among them...
    • 217.

      Branding Agency Benefits


      by Scott White - 2007-07-03
      Are you tired of Ad agencies and graphic design firms taking your money with little to no return or long term affects? Have you considered hiring a real branding agency. A true branding company will p...
    • 218.

      Branding - Burning Your Company in the Minds of Your Customers


      by Joshua Watson - 2007-07-03
      So much about branding seems logical and sensible that it's difficult to imagine a time when the concept wasn't so obvious. With the advent of marketing science, and its expansion into advertising, pa...
    • 219.

      Branding Agency Versus Ad Agency


      by Scott White - 2007-07-03
      As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they...
    • 220.

      The 11 Keys to Guerrilla Marketing Success


      by Leslie Hamp - 2007-07-03
      If you own a small business then it shouldn't come as any surprise to you that one of the main problems facing most small businesses is marketing. How do you get your message out there? How do you mak...