branding
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121.
Consumer Purchase Decision Making Process
- 2007-03-31
There is more to making a purchase than just making the purchase itself. All consumers go through several decision steps when making any kind of purchase, whether large or small. This chart outlines t... -
122.
The Font Factor: Using, Choosing And Designing With The Best Fonts
- 2007-03-31
Why type design mattersWhenever you make or arrange a physical object in a particular way, you are 'designing' it. Whether you are deciding the length of a bracket to support a bookshelf or arranging ... -
123.
Marketing Business From Logo to Legend - In 10 Simple Steps
- 2007-03-31
Think of any large company, and I'll bet you can picture its logo. It seems like they must have been born with it, but they weren't. Every logo had to start somewhere. And you can start building r... -
124.
Marketing Tips - The Importance of and Techniques Involved with Branding
- 2007-04-01
Branding is a marketing technique that has the potential to take your business to the next level. It involves helping your clientele to form a recognizable association with your group. You may belie... -
125.
From Logo to Legend - In 10 Simple Steps
- 2007-04-01
Think of any large company, and I'll bet you can picture its logo. It seems like they must have been born with it, but they weren't. Every logo had to start somewhere. And you can start building re... -
126.
Logo design - The price that has to be paid
- 2007-04-02
What the logo desgin industry offers today is extremely generous and diverse both in stylistics and in the prices. The www environment allows, facilitates and sustains the continual diversification... -
127.
Make Sure The "A Game" Is In Place
- 2007-04-03
Even if you don't have an "A" list celebrity, you still need to make sure that the "A Game" is in place. Our policy over the years has been to spend as much time with the celebrity endorser as they w... -
128.
Will Your Brand Take Root This Spring? - Part 1
- 2007-04-03
They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to... -
129.
Will Your Brand Take Root This Spring? - Part 2
- 2007-04-03
Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.Advertising is just one method or strategy in ... -
130.
Successful Brands Don't Just Happen - They're Built
- 2007-04-03
Pharmacist John Pemberton created Coca-Cola in 1886 in a three legged brass kettle in his backyard. His bookkeeper created the name and script type that you see on all Coca-Cola products. Presently, m...
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