brand strategy

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    • brand strategy

    • 1.

      The Innovation Journey-A Roadmap


      by Barry Seelig - 2007-01-05
      As with any journey it is always a good plan to get directions and know where you are going before you start. This ensures you of knowing the fastest route and revealing where the roadblocks may be.Th...
    • 2.

      Innovation - Gaining Consumer Acceptance


      by Barry Seelig - 2007-01-05
      Consumer product innovation can be either functional or emotional. It can be generated by original research or come from an idea that has been around a long time; can be implemented behind the scenes...
    • 3.

      The 3 Main Problems with Branding


      by Marcia Hoeck - 2007-01-30
      With all the doubletalk nowadays about brand strategy and the correct way to go about it, it's no wonder so many companies are showing signs of brand schizophrenia. Brand experts would have us all bel...
    • 4.

      How to Get Buy-in for Important Marketing and Branding Initiatives


      by Marcia Hoeck - 2007-02-03
      What's the best way to get decision makers all on the same page when important marketing and communications outcomes are at stake? What can you do when design and branding decisions need to be made by...
    • 5.

      A Sea Change in Advertising - You Must Cut Out Waste to Reflect REAL Changes in the Market


      by Tom Dougherty - 2007-03-07
      Wasted Dollars Spells FAILUREJohn Wanamaker, the great department store innovator, once said that he was sure that 50% of his advertising dollars were wasted…but he could not figure out which 50%. Tod...
    • 6.

      Target Marketing: What Every Marketing Executive Needs to Remember about Target


      by Todd Terrell - 2007-03-10
      Stop! Stop and think about one thing. Remember! Remember that house in the neighborhood that all of the kids loved to visit? Remember? It was the fun place where everyone wanted to "hang out." T...
    • 7.

      Minding Your Own Brand - Why Did The Relationship End?


      by Dave Lubelczyk - 2007-04-05
      Recently a number of couples I know are getting a divorce. One relationship ended because one of them found someone who met their needs more than their spouse did and another marriage is ending due to...
    • 8.

      Minding Your Own Brand - Is Your Team Ready To Win?


      by Dave Lubelczyk - 2007-04-18
      PLAY BALL! Baseball season has begun. All winter, teams have been making deals to acquire the best possible talent. However, star power alone doesn't win a championship. As Babe Ruth said, "The way a ...
    • 9.

      Minding Your Own Brand - Why Did They Boo Damon and Not Pedro?


      by Dave Lubelczyk - 2007-04-18
      Both left Boston on bad terms, both left for "better contracts", and both went to New York teams. So why upon their return, did Red Sox fans give Pedro Martinez a standing ovation and gave Johnny Damo...
    • 10.

      Personal and Corporate Branding: The overlooked elephant in the room


      by Softz - 2007-08-14
      Personal and Corporate Branding: The overlooked elephant in the roomIt is one of corporate America's major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consult...