brand development
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1.
Shorten Your Pathway to Financial Rewards...Create the Better Mousetrap
- 2007-02-09
If you build a better mousetrap, the world will beat a pathway to your door. Historians believe this saying dates back to the 1400s, but today, Marketers realize that the similarities between history... -
2.
Building an Image with a Logo
- 2007-04-03
Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one o... -
3.
Reinvigorate What? Brand Health Maintenance
- 2007-07-19
Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the se... -
4.
Setting an effective marketing budget
- 2007-07-26
One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, "How much should I spend on marketing... -
5.
Personal and Corporate Branding: The overlooked elephant in the room
- 2007-08-14
Personal and Corporate Branding: The overlooked elephant in the roomIt is one of corporate America's major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consult... -
6.
Bring Your Product to Life with Personality
- 2007-09-04
Clad in a pink nightgown, seven-year-old Jessica scans the cereal boxes lined up on top of the refrigerator. Her eyes light up as she reaches the brown box at the end. She leaps in the air and flaps h... -
7.
Creating A Stronger Brand
- 2008-06-26
The most important part of your business image is your "brand". Your brand is basically the most recognizable part of your business advertisement. Brands become an integral part of your customer's exp... -
8.
Points to Consider When Selecting a Web Development Company
- 2008-09-05
A good web development company will work with you in defining your organisation's requirements. That said, the better you can define your development and marketing goals (even at the most basic lev... -
9.
Business, Points to consider when selecting a web development company
- 2008-09-05
A good web development company will work with you in defining your organisation's requirements. That said, the better you can define your development and marketing goals (even at the most basic le... -
10.
Developing Your Online Business Brand
- 2010-01-05
Developing a business brand online is an important strategic maneuver to help customers identify you or your products and what they stand for. Online branding not only helps to readily identify you wi...
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