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    • 1.

      Dental Practice Marketing, Email Rules of Engagement


      by James Erickson - 2008-06-13
      The following story has been posted by many (if not all) of the major news companies around the world including Yahoo, AP, Reuters, BBC, and many other websites, have also reprinted the story.For thos...
    • 2.

      Dental Practice Marketing, Email Rules Of Engagement


      by James Erickson - 2008-06-15
      The following story has been posted by many (if not all) of the major news companies around the world including Yahoo, AP, Reuters, BBC, and many other websites, have also reprinted the story.For thos...
    • 3.

      Dental Office Marketing - Do It For Your Patients, Not Yourself


      by James Erickson - 2008-06-15
      First of all, don't skip this article thinking you have heard this before. Yes, you do know the patient truly pays your bills, but I still, time and time, again catch examples of mixed messages going ...
    • 4.

      From a Dental Marketing Consultant, How to Handle the "Slow Down"


      by James Erickson - 2008-06-15
      I have never yet come across a client who enjoyed slow downs. They're depressing, annoying, draining and just a HUGE pain in the butt.However, they happen to the best of us. The momentum slows down an...
    • 5.

      Attract New Dental Patients, 6 Steps To Securing "shoppers"


      by James Erickson - 2008-06-16
      Tire-kicker, freebie-seeker, shopper... these words are enough to send a shudder up any dentist's spine.But what is it about shoppers that frustrate you? Is it the fact they almost force you to compet...
    • 6.

      Attract New Dental Patients, 6 Steps to Securing "Shoppers"


      by James Erickson - 2008-06-16
      Tire-kicker, freebie-seeker, shopper... these words are enough to send a shudder up any dentist's spine.But what is it about shoppers that frustrate you? Is it the fact they almost force you to compet...
    • 7.

      Attract New Dental Patients With Third Party Endorsements


      by James Erickson - 2008-06-17
      Many times in marketing, we get caught talking about ourselves. Promoting yourself is a great way to get the message out about what you do, and whom you help. As Donald Trump says, "Brag about yoursel...
    • 8.

      Dental Advertising, What Demographic Should I Mail To?


      by James Erickson - 2008-06-18
      In the case of Dental Marketing, there always seems to be a struggle over what demographics to choose for a mailing program.If you are looking for an answer like "you should focus on 25-50 year old wo...
    • 9.

      Your Dental Practice Marketing Grunt Work


      by James Erickson - 2008-06-18
      I was over at the Oregon Coast this weekend. My wife and I hit a couple of beaches and one of our favorite restaurants, Mo's. Mo's is a coastal institution. Oregon has Mo's. Washington, has Ivar's.Bot...
    • 10.

      Dental Advertising, What Demographics Should I Mail to?


      by James Erickson - 2008-06-18
      In the case of dental marketing, there always seems to be a strugle over what demographics to choose for a mailing program.If you are looking for an answer like "you should focus on 25-50 year old wom...