Articles from this Author

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  1. Are You a Specialist?

    by Kaye Z. Marks - 2008-07-16
    The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many ...

  2. Use the Right Words to Get a Better Response

    by Kaye Z. Marks - 2008-07-06
    So you have got a great medium to reach your audience. Your ad has all the graphics spiffed up to attract attention and you have a great eye-catching photo. You know people are looking at it. But ...

  3. Making Your Letterhead Look Good

    by Kaye Z. Marks - 2008-07-04
    When a small business owner thinks of the essential items that they need, many of them forget about the letterhead.  Others simply overlook the importance of the letterhead.  But a company's lette...

  4. Creative Marketing Ideas with Group Brainstorming Exercises

    by Kaye Z. Marks - 2008-06-21
    Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled...

  5. Avoid These Missteps in Your Ads

    by Kaye Z. Marks - 2008-06-08
    Today's small business owner has many avenues to get the word out about their product.  Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite p...

  6. The Right Way to Build Up your Small Business

    by Kaye Z. Marks - 2008-06-01
    Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues.  Small businesses do not have such luxuries.  They must make every advertising dol...

  7. Getting Into the Market

    by Kaye Z. Marks - 2008-05-24
    One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessar...

  8. Organize Your Business Cards

    by Kaye Z. Marks - 2008-05-23
    Most companies are going to put a lot of thought into their business card printing. They will spend their time looking over different designs that create just the right image for them. They will g...

  9. Original Advertising Draws in Customers

    by Kaye Z. Marks - 2008-05-16
    If traditional advertising techniques aren't getting the responses or business you want, you may need to think more originally. Try to come up with ideas that no one in your area has done. Try usi...

  10. Find the Right Balance in Logo Creation

    by Kaye Z. Marks - 2008-05-15
    In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunat...

  11. Who Said the Only Thing Free Is Advice?

    by Kaye Z. Marks - 2008-05-14
    An old business teacher of mine (names have been removed to protect the innocent) told me that holding sales and discounting product wasn't a method of acquiring new customers, it was a method of ...