Articles from this Author
Latest Articles
-
by Kaye Z. Marks - 2008-09-04
Take a moment to think about all the different kinds of advertisements you've seen over the years. This will obviously include the champions of the advertising world like brochures, postcards, a...
-
by Kaye Z. Marks - 2008-08-27
So you've got your new business up and running, the customers are starting to call, but you really need some basic marketing tools, such as business cards, that you can give away to customers. ...
-
by Kaye Z. Marks - 2008-08-26
When people see a print ad, they usually take two seconds to evaluate it before they decide whether they're interested in learning more. This means you need to create a great hook to pull people...
-
by Kaye Z. Marks - 2008-08-20
No one wants to spend the money you need to design, format, write, and have a batch of commercial printing done for brochures, just to see people never bother to pick them up and read them.Given...
-
by Kaye Z. Marks - 2008-08-15
It's all about the offer. It doesn't matter what kind of advertising you're talking about. If you don't have a good enough offer people aren't going to care about you.So what are you offering pe...
-
by Kaye Z. Marks - 2008-08-08
The question here isn't whether or not testimonials work. Almost nothing else can improve any form of commercial printing as much as the testimonial. Here is someone's word explaining to people ...
-
by Kaye Z. Marks - 2008-08-07
The advice on design I'm about to give applies to any kind of advertisements, no matter what style it is. It doesn't matter if you prefer brochures, the simple business card, or a large poster a...
-
by Kaye Z. Marks - 2008-08-01
When you want to print brochures, flyers and other marketing materials, you might think it's best to try to save money by printing them yourself.But no desktop printer can print with the quality...
-
by Kaye Z. Marks - 2008-07-31
The sales presentation can be the backbone of a strong marketing push, and can do wonders to help push sales, but a presentation isn't always the easiest thing to do successfully. You have to re...
-
by Kaye Z. Marks - 2008-07-26
You might have the weekend off, but that isn't any reason to stop promoting your business. A small business owner is going to eventually come to realize that if you really want to get your sales...
-
by Kaye Z. Marks - 2008-07-22
Marketing isn't really about what's going on in the moment. A truly effective form of marketing is going to be focused far more on the future than what is right in front of you at this moment. Y...
-
by Kaye Z. Marks - 2008-07-16
The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many ...
-
by Kaye Z. Marks - 2008-07-06
So you have got a great medium to reach your audience. Your ad has all the graphics spiffed up to attract attention and you have a great eye-catching photo. You know people are looking at it. But ...
-
by Kaye Z. Marks - 2008-07-04
When a small business owner thinks of the essential items that they need, many of them forget about the letterhead. Others simply overlook the importance of the letterhead. But a company's lette...
-
by Kaye Z. Marks - 2008-06-21
Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled...
-
by Kaye Z. Marks - 2008-06-08
Today's small business owner has many avenues to get the word out about their product. Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite p...
-
by Kaye Z. Marks - 2008-06-01
Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dol...
-
by Kaye Z. Marks - 2008-05-24
One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessar...
-
by Kaye Z. Marks - 2008-05-23
Most companies are going to put a lot of thought into their business card printing. They will spend their time looking over different designs that create just the right image for them. They will g...
-
by Kaye Z. Marks - 2008-05-16
If traditional advertising techniques aren't getting the responses or business you want, you may need to think more originally. Try to come up with ideas that no one in your area has done. Try usi...
