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1. The Dental Marketing Ripple Effect

   by James Erickson - 2008-08-21
   Sometimes the smallest, simplest ideas or actions can result in huge breakthroughs. This couldn't be truer in a dental practice. You may also know it as 'The Ripple Effect.' I did two different thing...

2. Want to Attract New Dental Patients? Think About a Referral Contest

   by James Erickson - 2008-08-20
   Referral contests are one of the best ways to attract new patients. People love contests and competition for two reasons: (1) Competitiveness is a part of human nature. And, (2) people love to win s...

3. Common Business Card Mistakes - From a Dental Marketing Consultant

   by James Erickson - 2008-08-08
   Business cards, it seems, are neglected, abused, given little if any thought when designed, and are grossly misunderstood when it comes to their real intended use.A business card, as it turns out, is...

4. Internal Dental Marketing - Undone Treatment... Done

   by James Erickson - 2008-08-05
   One of the most aggravating things for a dentist, I might imagine, is having all that undone treatment sitting in files. Hundreds of thousands of dollars - in some cases probably millions. Just sitti...

5. Attract New Dental Patients by Putting PR in Your Practice

   by James Erickson - 2008-07-22
   Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental industry today. Over 90% of all the dental news I see is negative. There is a huge open...

6. From a Dental Marketing Consultant - P is for Plenty

   by James Erickson - 2008-07-21
   From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of...

7. Event Based Dental Marketing - Take Notes on This One

   by James Erickson - 2008-07-17
   Targeting an audience is perhaps one of the most misused parts of direct marketing.In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included)...

8. Dental Practice Marketing - Sell Anything to Anyone

   by James Erickson - 2008-07-15
   At the fundamental level, the focus of any marketing program is to motivate people to take action.In marketing, many times we get lost in the details. Demographics, saturations, market-consciousness,...

9. Military Planning Procedure For Your Dental Practice Marketing

   by James Erickson - 2008-07-13
   With 2008 half-way over, it is time to start planning for 2009. Planning in any business is an essential function that all too many times gets overlooked. Lack of planning leads to playing defense fo...

10. Creating Multiple Streams of New Patients

    by James Erickson - 2008-07-05
    Robert Allen has two very popular books out about tapping into multiple incomes and becoming rich in the process. If you haven't read his book called Multiple Streams Of Income, I would suggest jumpi...

11. Attract New Dental Patients... And Keep Them

    by James Erickson - 2008-07-01
    "All I got from my doctor was the four letter word." Today I want to talk about how to stand strong on the front lines of your practice, handling your patients in a way that will make it impossible f...

12. *Free* - Still the Winner in Dental Advertising

    by James Erickson - 2008-06-21
    I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I...

13. Dental Advertising, What Demographics Should I Mail to?

    by James Erickson - 2008-06-18
    In the case of dental marketing, there always seems to be a strugle over what demographics to choose for a mailing program.If you are looking for an answer like "you should focus on 25-50 year old wom...

14. Attract New Dental Patients With Third Party Endorsements

    by James Erickson - 2008-06-17
    Many times in marketing, we get caught talking about ourselves. Promoting yourself is a great way to get the message out about what you do, and whom you help. As Donald Trump says, "Brag about yoursel...

15. Attract New Dental Patients, 6 Steps to Securing "Shoppers"

    by James Erickson - 2008-06-16
    Tire-kicker, freebie-seeker, shopper... these words are enough to send a shudder up any dentist's spine.But what is it about shoppers that frustrate you? Is it the fact they almost force you to compet...

16. Dental Office Marketing - Do It For Your Patients, Not Yourself

    by James Erickson - 2008-06-15
    First of all, don't skip this article thinking you have heard this before. Yes, you do know the patient truly pays your bills, but I still, time and time, again catch examples of mixed messages going ...

17. From a Dental Marketing Consultant, How to Handle the "Slow Down"

    by James Erickson - 2008-06-15
    I have never yet come across a client who enjoyed slow downs. They're depressing, annoying, draining and just a HUGE pain in the butt.However, they happen to the best of us. The momentum slows down an...

18. Dental Practice Marketing, Email Rules of Engagement

    by James Erickson - 2008-06-13
    The following story has been posted by many (if not all) of the major news companies around the world including Yahoo, AP, Reuters, BBC, and many other websites, have also reprinted the story.For thos...

19. Developing a Follow-Up System in Your Dental Practice Management

    by James Erickson - 2008-06-11
    I just finished an article in the an old issue of Dental Economics regarding building trust in your patients.The article cited a survey of 1000 consumers in which 25% of the respondents said they stop...

20. Dental Practice Marketing, Take a Look at Who is Doing it Right

    by James Erickson - 2008-06-07
    I would like to share some stories from the "real world" and let you know who is doing things right in the areas of marketing. I have a couple of local examples, and then one very big national example...

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