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  1. Trade Shows and Conferences : Improve Marketing ROI

    by Mac H McIntosh - 2008-06-24
    Becoming an exhibitor at an industry trade show or conference can be quite expensive. Try these top tips to make the most of your marketing return on investment (ROI):Before the Show:Carefully select...

  2. How Much To Budget : Marketing Sales Leads Vs. Data Base Campaigns

    by Mac H McIntosh - 2008-05-14
    So, what is the correct amount to spend on an image enhancement, awareness campaign, and a sales lead generation program, and what is the correct amount to spend on a data base marketing strategic cam...

  3. Tips On Finding And Training The Right Telemarketers

    by Mac H McIntosh - 2008-02-02
    Finding and retaining your leading sales staff is an important part of profitable B2B marketing programs. One shouldn't plan on simply throwing people into the call center with expectations of good re...