Articles from this Author

Latest Articles

  1. Could This Be A Hot New Market For Writers? Yes, If You Can Tell Stories!

    by Jurgen Wolff - 2007-02-20
    According to an article in the Financial Times, "A host of blue chip companies, including the BBC, Emap and Lego, have discovered that storytelling can help everything from marketing and product devel...
  2. The One Personal Factor that Can Decide Writing Success--or Failure

    by Jurgen Wolff - 2007-01-20
    In his book, "Blink," Malcolm Gladwell points out that people never sue doctors they like. There is a strong correlation between the doctor's warmth, the interest he or she takes in the patient, and t...
  3. Writers Beware! What Rights are You Giving Away?

    by Jurgen Wolff - 2007-01-17
    A number of Internet sites now invite you to submit articles with the promise that you will receive payment if what you have written is popular with the users. This sounds great, but be sure to read t...
  4. What Lance Armstrong Can Teach You About Writing Success

    by Jurgen Wolff - 2007-01-08
    Following Lance Armstrong's final victory in the Tour de France, I was interested to read that he received regular psychological exercises as well as daily physical training from his personal coach.A ...
  5. Procrastination Will Stop Your Writing Success - Here's How to Beat It

    by Jurgen Wolff - 2007-01-06
    Time management guru David Allen suggests that one of the best ways to handle procrastination has two simple steps. First, decide on the outcome you want (for example, "To have a finished article," or...
  6. The "Oh Yeah?" Method Of Generating Articles & Books That Sell

    by Jurgen Wolff - 2007-01-04
    Sometimes it's difficult to come up with article or book ideas that will excite an editor, but there is a technique that can help you generate fresh, innovative, and commercial ideas. I call it the "o...
  7. A List of the Worst Writing Mistakes Can Make You a Success

    by Jurgen Wolff - 2007-01-03
    Marketing guru Sean D' Souza suggests that brave companies and individuals try the 180-degree (opposite) exercise, and it works for writers, too. Instead of asking "How could I build up my business (o...
  8. Creating A Writing Flow -- Make Writing Effortless

    by Jurgen Wolff - 2007-01-02
    You may be familiar with the concept of "flow" as written about extensively by Professor Mihaly Csikszentmihalyi (pronounced "chick-sent-me-high"). It's that state in which you are so involved with wr...